PEPSIMICDROP

Pepsi®, Billboard and MRC Live joined forces at the 2022 Billboard Music Awards for the release of the free Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection on Billboard ChartStars. During the star-studded award show, which took place on Sunday, May 15, at the MGM Grand in Las Vegas, the ceremony saw the likes of Doja Cat and Megan Thee Stallion take home trophies, but viewers of the show also walked away as winners. For the first time ever, Pepsi, Billboard and MRC Live & Alternative gave music fans the opportunity to secure NFTs for each award category with the launch of the Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection. The collectibles were live minted and available for free for a limited time following each in-show announcement. ...

There’s no other scoreboard like the Billboard charts and we’re raising the bar on what it means to celebrate the pinnacle achievements of the music industry.  Today, Pepsi announced the groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, a limited-edition collection created exclusively for Sunday’s 2022 Billboard Music Award, in conjunction with MRC Live & Alternative, the global entertainment company producing this year’s show. The collection will only be available on Billboard ChartStars, a digital collectible platform created in partnership with UNBLOCKED. During the ceremony, fans will have the opportunity to claim NFTs in real-time as televised awards are announced — for free! As each award is announced during the show, a custom digital col...