Peppa Pig

Karen Lieberman, vp sales and digital for Disney Music Group, and Jonathan Linden, partner in Round Room Live, the company behind Baby Shark Live! and Peppa Pig Live!, discuss their strategies for success in the children’s music sector and how the COVID-19 pandemic has affected their respective businesses For those who think that gauging the musical tastes of children today is simply a matter of consulting the world’s growing trove of data, consider this: Most kids don’t subscribe to streaming services or purchase tickets to live shows — they don’t even have their own social media accounts. “If you look at the demographics, they don’t represent children, they represent parents,” says Karen Lieberman, vp sales and digital for Disney Music Group, which runs point on physical and digital sale...