Pearson

Textbook publisher Pearson has revealed its plans to use non-fungible tokens (NFTs) to keep track of digital textbook sales and effectively “diminish the secondary market.”  According to a Bloomberg report on August 1, Pearson CEO Andy Bird wants to assign NFTs to its digital textbooks in order to keep better track of sales and capture revenue that was previously lost on the secondhand market. Bird hopes the company can use the technology to earn commission on second-hand sales of its textbooks, which are normally done privately from one student to another. Bird noted: “Technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life. The possibility to participate in downstream revenues […] I find really interesting....