Pearl Magic Prime Uganda

Image sourced from The Vanguard Nigeria MultiChoice has announced the launch of Pearl Magic Prime, a new channel that tells stories by Ugandans for Ugandans. The launch of Pearl Magic Prime is the first step in MCG’s rollout of its African local channel and content slate for 2021. Two additional local channels are set to launch later this year, as well as many more local productions over the coming months. “Pearl Magic Prime is set to live up to its tagline of delivering more value to the customer like never before,” says Hassan Saleh, MD of MultiChoice Uganda. “Africa has shown us that it has a huge appetite for African stories, produced in Africa. That is why our strategy of developing local content with local interest has proven so successful. We are proud of the role we are playing in ...