Pastels

It’s not our first time falling in love with pastels. The soft, comforting colour palette paints many childhood memories of sweets, clouds, and gentle dreaming. Not too long ago, fashion was fixated with Millennial Pink, and now pastel is returning in shades of lilac, baby blue, mint, and lemon to soothe restlessness at home. Pastels are becoming colours associated with self-care. Fashion embraced Pantone’s 2016 colour of the year “Rose Quartz” and renamed it “Millennial Pink” the following spring. Later that autumn, Glossier packaged baby pink as the colour of self-care, which the beauty industry steadily adopted. For winter 2020 and spring 2021, our renewed connection to pastels is a longing for wellness and comfort, in response to the tension of the p...