P-MRC

South by Southwest has struck a deal with P-MRC, a joint venture between Penske Media Corporation and MRC that includes publishing brands such as Billboard and The Hollywood Reporter, that will make P-MRC a long-term partner and stakeholder in the festival, the companies announced in a joint release Sunday night (April 18). South by Southwest has struck a deal with P-MRC, a joint venture between Penske Media Corporation and MRC that includes publishing brands such as The Hollywood Reporter, that will make P-MRC a long-term partner and stakeholder in the festival, the companies announced in a joint release Sunday night. P-MRC — whose holdings also include Rolling Stone, Variety and Vibe — will bring “media expertise and new avenues for discovery” to...