Sometimes it feels like Instagram is only providing wild, adventurous, trend-smashing outfit ideas, and don’t even get me started on TikTok trends. The most visual social media hubs are, perhaps understandably, where colour and print and a bold approach are often rewarded. As a result, it can be hard to track down chic, easy, understated outfits to test for oneself without A) having to spend an absolute fortune, B) needing to rework an entire wardrobe or C) being an ardent minimalist. So while I’m all here for a crazy print clash, a vibrant hue or a strong silhouette, I also occasionally find myself in the mood for a little respite from the merry-go-round. That’s what this story provides. I’ve spent many years analysing o...
Although it seems like Ramadan just started, Eid al-Fitr is approaching fast. The holiday calls for lots of celebration, and there’s no doubt everyone shows up with some of their best outfits. Muslim women will wear everything from the fanciest looks to cool-girl, dressed-down outfits that are still elevated and put-together. As someone who often turns toward traditional Pakistani clothing to celebrate Eid, I still love to look at the plethora of ensembles women put together for the joyful occasion, as they often inspire my outfits for months to come. As Eid comes on the heels of Ramadan, which is a period of reflection and growth, it’s common for fashion to be dictated by a woman’s newfound sense of self. Perhaps that means playing with color, finding a new silhouette...
There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from. This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition ...
Socialising is now permitted again, however seeing a friend requires more planning than ever. Even your local Italian has waiting lists to rival Gloria and finding a six-person beer garden table for Bank Holiday is like securing Glastonbury tickets. It requires research and often dedication to the cause (we’re talking about sitting outside in nine layers in the rain for a catch up coffee). Now our notoriously stroppy weather plays such a big part of our social lives as we can only hang out outdoors, our outfits require some careful consideration too. Firstly, you need layers for any evening plans so don’t pack away that puffer coat just yet. Below we’ve charted five ways many are socialising right now from picnics to al fresco dinner dates, and provided some i...
Unless spoken by Amy Poehler in a pink tracksuit, I dislike the term “cool mum.” I have various issues with it, and for the sake of our collective sanity, I won’t unpack it here. But the main problem I have with it is that it implies mums, as a rule, aren’t cool. That the moment you become a mum, however that happens, you immediately start looking and behaving a certain way. Well, spoiler alert, you don’t. Okay, sure, do I cry at adverts more? Yes. And am I unable to watch any show where a kid is in danger? Yes also. But when it comes to me as a person, who, let’s face it, has always been a bit of a crier, then no, I haven’t changed. I am still me. And that also extends to my wardrobe. Fashion, as I repeatedly say, isn’t frivolous,...
I remember back in 2019 when our editor Emma was presenting her spring/summer 2020 trend report to the team, and waistcoats were one of the styles that had been highlighted. After a quick survey of those seated around the meeting-room table (remember those?), it became clear that I was the only one who was remotely tempted by the look. And I get it, it’s the sort of trend that can conjure up visions of grinning childhood magicians, portly university professors and, well, Mr Toad from The Wind in the Willows. Also, for any nineties and noughties kids, it will inevitably bring fashion choices of outfit’s past thundering back into the present. No, my pale imitation of Kate Moss‘s Glastonbury ...
There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from. This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition ...
Over the last few months, we’ve been calling upon you, our lovely readers, to tell us exactly what it is you’re looking for from Who What Wear during these strange times. Alongside plenty of calls for fashion-based escapism, wardrobe basics and at-home beauty, we also got inundated with requests for how to mix up your style without spending a penny. Well, you ask and it shall be given. It’s all too easy to become apathetic to those old faithfuls that have been hanging in your wardrobes for years. Once they’ve lost the shiny appeal of newness, they can fade into the background and become part of the sartorial wallpaper. However, in our experience, all these items need is a little re-contextualising, something to take them out of their stagnancy and help them to ...
From the industry’s undying love for Katie Holmes’s knitted bra and matching cardigan from Khaite (aka bradigan) through to the rise of lingerie detailing across the spring/summer 2021 runways, there’s a mood for wearing underwear as outerwear and is doesn’t seem as brash or daring as it once did. Back in the ’80s, it was all conical Madonna-style bras and corsets. In the ’90s, barely- here slip dresses ruled supreme. During the ’00s, the mode was to purely and simply use any opportunity to flash your underpinnings. Think of Carrie Bradshaw’s ever-present peekaboo bra straps or the Hollywood party girls and their visible thongs highlighted thanks to low-slung jeans. Now? Well, now there’s a m...
When it comes to styling ideas, it can be easy to focus on the new and exciting outfit ideas, however sometimes you simply can’t beat a classic. One of the most timeless outfits that is popular every single spring is a blazer, jeans and T-shirt. It’s a trio that Princess Diana made her uniform, as she was often spotted in Kensington in a double breasted navy blazer, T-shirt and straight-leg jeans. It’s an outfit that hasn’t dated decades later, and is still a popular choice particularly in spring. Although it’s a simple look to master—you only need to pair any blazer, jeans and T-shirt together—you can play with proportions and silhouettes to have a different take on the classic. Recently blazers have returned to a more 80s and 90s form, with strong shou...
In the first few weeks of lockdown, many of us lived in comfortable basics and stopped getting dressed properly. However many of us realised just how much clothes can impact your mood and make you feel ready for the day ahead, and so it’s unsurprising that after months of lockdown, many are now returning to the clothes that make them happy. The one uplifting styling trick I keep seeing people turn to at the moment is experimenting with playful colour combinations. Influencer and art director Zeena Shah even started a movement called the #instarainbowchallenge—in which people wear jolly, vibrant outfits, Colour can, however, be intimidating to many, and so to give you some ideas for how to wear bolder shades, here are some of our favourite vibrant outfi...
The other day I told my husband that I might’ve forgotten how to put outfits together, which I probably shouldn’t admit, given my profession. While it’s an overstatement, the truth is that I probably am a little rusty after a year spent in sweats and slippers, but things are starting to look up for 2021, and I’m starting to think about what I’m going to wear now that the weather is getting nicer. Instagram is pretty much my #1 source for outfit trend spotting, and so to get myself out of this year-of-lockdown style rut, I chose 5 looks that chic women recently posted to their feeds, and re-created them with pieces I already own. I can’t say that I looked quite as cool as they did, but some of the outfits got me out...