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The 8 Alternatives I Go to When I Don’t Want to Wear Jeans

Okay, before we get into it, we would just like to reiterate the following: We love jeans. We love wearing jeans. But it is possible to have too much of a good thing, and that’s sometimes the way we feel about them, particularly during summer, when there are a host of other options at your disposal.  While we’re by no way suggesting that you should turn your back on jeans for good, we are here to show you the denim-outfit alternatives you can wear in their place. We’ve carefully chosen eight outfits which we think all jeans wearers will love but that’ll give you a temporary break from denim. Placing pause on skirts and dresses for a brief second, we’ve stuck to ensembles of the trouser and shorts variety so it doesn’t f...

9 Brunch Outfits Worth Instagramming Over Your Avo on Toast

When it comes to brunch, my feelings about the occasion are simple: It should be enjoyed at any given opportunity. I would brunch every day if I could (preferably with a mimosa in hand). However, there is something quite lovely about keeping brunch as a treat, especially when it presents you with a reason to wear an outfit you love. Deciding what to wear to brunch has a lot of variables. You want to look stylish, that’s a given, but you also want to be comfortable, particularly if you’re having a brunch of the bottomless variety. That said, because you’ll spend most of your time sitting, you don’t necessarily need to think about the practicality of your look. In fact, brunch might give you the chance to wear the more fanciful clothes, shoes and accessories in your w...

I Moved From Manchester to L.A., and My Fashion Uniform Has Really Changed

It’s tricky enough packing the perfect holiday suitcase when you’re allowed to visit somewhere with a totally different climate from what you’re used to (especially after a year or more spent restricted to your immediate neighbourhood), but boxing up your entire life and relocating over 5000 miles away? Now that’s an epic wardrobe task.  Recently, YouTuber and Instagrammer Naomi Genes did just that, switching Manchester for Los Angeles, and we wanted to know more. For June, our unyielding desire for travel has led us to vicariously live through our most stylish friends across the globe: We’ve mentally explored the world from our sofas, jetting from Lagos to Corsica thanks to the input of our external contributor net...

These 9 Outfits Are Ideal for Any Great British Holiday

International travel isn’t an option for most of us this summer thanks to quarantines and an ever-changing traffic-light system. This means many of us will be exploring the best of the British Isles, staying in shepherd’s huts in Norfolk, cottages in the Cotswolds and pretending Cornwall is California. Whether you’re going to the Lake District or Somerset, we’ve put together some outfit ideas that will be ideal for any trip to the countryside this summer. A reality of a British holiday is that the weather will be moody and unpredictable, so below, you’ll find outfits for those unfortunate chilly days and dress-and-sandal outfits for when the sun makes an appearance. There are some items that it seems like everyone is packing in their suitcases t...

This Week’s Ultra-Fabulous Ascot Outfits Are Exactly What I Needed

Event dressing isn’t a term we have used for the past two summers. This week, however, Royal Ascot went ahead, marking the grand return to dressing up. Ascot can be difficult to dress for at the best of times, as the dress codes for attending the races are strict. In the Royal Enclosure, guests must wear straps of one inch or greater, fascinators are not allowed (you must wear hats with a solid base of 10cm) and dresses must be below the knee or longer. While these dressing regulations can, at times, feel a tad old-fashioned, there is something rather fabulous about putting on a formal dress and hat.  Given this is a royal event, it’s no surprise that members of the royal family were in attendance, including the Queen, Sophie Countess of Wessex and Prin...

9 Outfit Trends Katie Holmes Is Wearing All Over NYC

If you count yourself as one of many who follow Katie Holmes’s style these days, you’ll be glad to know that we’ve also been keeping a close eye on her outfits as of late. Given that she’s been out and about in her adopted hometown of NYC quite a bit, it hasn’t been hard to do. We’ve said it before, and we’ll say it again: The reason people are so enamored with Katie Holmes’s outfits is simple—they’re low-key and accessible. Even though she often wears designer pieces, they’re usually fairly classic and therefore easily substituted with more wallet-friendly finds. We also love that she frequently wears the same pieces on repeat, making investment purchases like her Gucci loafers a smart splurge on her part...

5 Affordable Trends London Girls Are Wearing This Summer

Since moving out of London I’ve become entirely dependent on Instagram to see what women in the world’s coolest fashion capital are wearing right now. I didn’t realise quite how important my organic street style-spotting opportunities were when our work lives were normal and I spent a great portion of my week trekking around town for meetings, events and press appointments—just by some sort of magical, natural osmosis, I was absorbing the style beat of the city and intuitively gaining insight into what women were wearing in real-time. It has always fed into my editorial work, and lockdown has made it infintely harder to be truly in touch with genuine trends rather than social media-led frenzies. Fortunately for me the medium of IG, and London-base...

9 Colourful Summer Outfits to Try For Your 21 June Debut

The 21st of June is set to be the most exciting day of the year for summer fashion. According to the UK government, all legal limits on social contact are planned to be lifted by 21 June, and we can meet as many of our friends and family anywhere we want. So naturally, we need the perfect outfit to remind the world — and ourselves — of the wonderful joy of getting all dressed up. After spending the past year indoors rotating the same elasticised waistband joggers, we are buzzing for colourful and elevated outfits. Whether you define your personal style as bold, classic, sporty, or sexy, we’ve found great outfits that are easy to copy and will inspire you to be confident with your summer looks. Some of our favourite all-in-one outfits for the summer are slip dresses and floral midis w...

8 Outfits That Prove Countryside Outfits Are Just as Chic as City Outfits

If I say the words “countryside outfit,” you’ll probably think of a pair of old wellies and a hand-me-down waxed jacket, but there are a number of other rural-appropriate ensembles one can wear for leafy walks. Generally speaking, hiking boots are the ultimate footwear of choice, while floaty dresses with prints reminiscent of their surroundings are also popular with the style set. Throw in some denim, seasonal knitwear, and a healthy dose of gingham, and you’ve got yourself the perfect pastoral capsule. Keep scrolling to see eight countryside outfit ideas from Instagram’s finest, and then shop all the pieces you need to recreate the looks for your next countryside day-out. Many, however, you might find within your own wardrobe, as these looks a...

I’m a Fashion Expert, and I Want to Copy These 18 Perfect Outfits

Sometimes it feels like Instagram is only providing wild, adventurous, trend-smashing outfit ideas, and don’t even get me started on TikTok trends. The most visual social media hubs are, perhaps understandably, where colour and print and a bold approach are often rewarded. As a result, it can be hard to track down chic, easy, understated outfits to test for oneself without A) having to spend an absolute fortune, B) needing to rework an entire wardrobe or C) being an ardent minimalist. So while I’m all here for a crazy print clash, a vibrant hue or a strong silhouette, I also occasionally find myself in the mood for a little respite from the merry-go-round. That’s what this story provides. I’ve spent many years analysing o...

7 Easy Yet Fashionable Outfit Ideas Perfect for Eid

Although it seems like Ramadan just started, Eid al-Fitr is approaching fast. The holiday calls for lots of celebration, and there’s no doubt everyone shows up with some of their best outfits. Muslim women will wear everything from the fanciest looks to cool-girl, dressed-down outfits that are still elevated and put-together. As someone who often turns toward traditional Pakistani clothing to celebrate Eid, I still love to look at the plethora of ensembles women put together for the joyful occasion, as they often inspire my outfits for months to come. As Eid comes on the heels of Ramadan, which is a period of reflection and growth, it’s common for fashion to be dictated by a woman’s newfound sense of self. Perhaps that means playing with color, finding a new silhouette...

20 Outfit Ideas I Have Really Loved This Week

There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from.  This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition ...