outfit-ideas

Whether you’re a karaoke-and-cocktails kind of person or prefer a quiet drink and a bite to eat at your pub, we’re willing to bet that you already have a going-out uniform that you subscribe to. Still, after months of having little to look forward to on the weekend other than a takeaway and a box set, now that our favourite after-dark haunts have opened once again, we’re finding that we don’t have the energy to dress up in fancy clothes like we used to. Cue casual going-out outfits.  It’s good to shake up your outfits from time to time, and there are plenty of laid-back but chic looks to try for your next Saturday night out. Some of our favourite fashion people, who have already embraced going on nights out again, have lots of fresh new out...

Here at Who What Wear, we love discovering a hero buy. You know, the kind of item that pops up on your feed over and over again, worn by people whose style you adore. I like to imagine the cult item with a Sisterhood of the Traveling Pants vibe, appearing in one location and then another, styled in different ways on different people and looking chic all the same. This month, in particular, it feels as if two very specific hero buys have become virtually omnipresent online. The first is Arket’s Striped Cotton Jumper, which has become a choice staple for chic Londoners on days when the weather just won’t cooperate, and the second is Rixo’s Rickie Printed Shirt, which has been seen on those lucky enough to escape for some sun. While the two items are drastic...

There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from.  This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition ...

We all know Zoë Kravitz is cool, and that her coolness was inevitable before she was but a twinkle in her parents’ eyes. With bohemian actress and goddess Lisa Bonet as her mother and rock legend Lenny Kravitz as her father, it was already written in genetic code/the stars that her style would be effortless, her beauty unmatched, her skills infinite and her wardrobe impeccable. It’s not fair for the rest of us to be dealt this card, of course, but it does still mean that we have a fashion icon to go in the history books and provide us with some pretty great casual ensembles along the way. Recently, Zoë has been hitting the streets of NYC looking particularly great, approaching her hot-weather ensembles with a laid-back attitude and using the kind of pared-back pi...

Given the glorious weather most of the country has been enjoying lately, it’s hard to imagine it being any other way—at least for the next month or so. But we all know how quickly temperatures can drop here in the UK, so it never fails to have a few outfits and key pieces on standby for when it inevitably does so. The big question is, what to wear in 15-degree weather? Fifteen degrees might seem chilly, especially when you compare it to the highs of 25+ we’ve been experiencing. Still, it’s actually a pretty comfortable temperature—not too hot, but not too cold. Still, this indeterminate forecast makes it difficult to dress for. Wear too thick a knit, and chances are you’ll feel flushed, whereas breezy, lightweight textures like linen might feel too cool on thei...

What is it about easy outfit ideas that are just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly (see our ways to clear out a wardrobe if you’re really struggling on this point). Either way, we all have those days where getting dressed is a chore. And summer calls for the easiest outfits to avoid a sweat-inducing panic before the day even begins to heat up. You know, the low-maintenance dresses that only require a sandal to be complete. Or the throw-on two-piece that is light, comfortable and effortlessly versatile with an accessory switch. Although these pieces need little introduction, each summer there are new recipes for success when it comes to creating the perfect look.  You Deserve...

Casual first-date outfits can be hard to assemble, as they’re so dependant on your chosen activity. If we’re talking “casual” in the truest sense, it could be anything from a walk in the park to a drink at the pub, a mini-golf session or brunch. That, or unless you’ve been involved in the planning, you might not 100% know what’s on the agenda. But fret not, for we’ve rustled up a handful of incredibly stylish, casual first-date outfits that strike the perfect balance between effortless and cool so you can focus more on making a meaningful connection as opposed to spending the run-up worrying about what you’re going to wear.  The most important thing you need to consider about your first-date outfit is feeling comforta...

Despite the general perception that TikTok is the digital playground for Gen Z kids with aspirations to become meme-makers or start a dance craze, statistics tell another story. According to the data, there’s been a recent, notable rise in 30-something women engaging with the platform, and I’m one of them.  Now, this may be down to the fact that my algorithm hasn’t been finely tuned at this point, but I’m not necessarily seeing these 30-somethings present on my feed. They may be tuning in, swiping and saving, but are they actually producing content? I’m not sure. What I do know, however, is that the more I look, the more I can see that the genus of all of the latest top-line trends is born here, and for an editor, that is important. In...

I don’t know if it’s a ripple effect from the last year and a half or a byproduct of being in my 30s, but now more than ever, I find myself gravitating towards simple outfits. While statement-making looks—particularly those found on the red carpet—are always fun to look at, when it comes to getting myself dressed, I’m into ensembles that require as minimal effort as possible whilst still looking cool, of course. This might sound like a lot to ask for, but I’ve already found the solution. You need only scroll past a handful of images on your Instagram feed to see that oversized shirts are summer’s breakout buy. Fashion types have seemingly bought them in bulk to throw on with everything from straight-leg jeans and drawstring shorts to elegant midi skirts. I’ve pulled together six ...

Some of my fondest memories involve pitching a tent and lying under the stars. From summer holidays with my family to my first trip away with my now-husband, camping has always been my staycation of choice. Now, with little option but to explore home soil, many of my friends have come to me to ask what to wear camping. So many, in fact, that I thought some of you might also find it challenging to assemble a practical but chic camping wardrobe. While camping isn’t necessarily glamorous, I have come to find it can be a stylish endeavour. You need to pack with versatility in mind, especially if you’re planning on being away for a few nights. As far as essentials go, I always recommend packing some jeans, a handful of jersey layering tops, toasty pyjamas and cosy socks. (Yes, even in summ...