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I’m A Coat Obsessive—These Are The 7 Styles Zara Is Doing So Well Right Now

When it comes to high-street brands, editors, influencers and celebrities will agree on one thing: no one can resist the allure of Zara. Over the last decade, the Spanish titan has truly taken the fashion world by storm, serving us up everything from incredible collabs—this summer alone we’ve seen collections from Kate Moss and Narciso Rodriguez—to timeless basics and cult buys as well as a mass of amazing accessories, proving it’s a one stop shop for everything the fashion set could ever need.  For me, there is one thing that Zara does particularly well, and that’s outerwear. Providing us with a mixture of style, fabric, colour and fit, each season the brand ensures there’s something for everyone in their large and varied coat collection. As a self-confessed coat obsessive, as w...

Of All the Coat Trends, These Are the 6 That Matter This Year

Given the week’s stormy weather, now feels as good a time as any to talk coats. Yes, it’s a topic we’ve been covering for the past few weeks already, but as we finally find ourselves fully immersed in autumn/winter, it’s now that the biggest coat trends have truly become known. These are the coats that feel the freshest and are yet to be overdone, making them the ideal addition to your outerwear line-up should you be looking to fill a gap or simply want to start the incoming cold weeks on a sartorial high.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by c...

It’s Official, Bomber Jackets Are Back—8 Ways Fashion People Style Theirs

I remember the last time bomber jackets were on the first page of the style agenda. It was 2013, Gucci had just made a momentous comeback, and its silky, embroidered-backed bomber jacket was a hot-ticket item. Everyone wanted to own one, but few managed to get their hands on one. So, cue a slew of more affordable homages. Topshop’s best-selling take was even worn by Olivia Palermo, fashion’s darling at the time. In the years since, however, bomber jackets, although never going out of style altogether, were kind of forgotten about. In their place, we gravitated towards blazers (both of the leather and woollen variety) and puffers, with Frankie Shop’s Ripstop quilted jacket reigning supreme for the past couple of autumns. So, you can imagine my delight and surprise when bom...

This Spring Jacket Is Definitely Going to Be the Next Cult Frankie Shop Piece

Maybe it’s because they tend to focus on perfecting a few hero items that are made to last rather than releasing extensive short-term collections; it could be because they seem to be able to read into what we all truly want to wear. Either way, the latest capsule wardrobe piece the brand have put their perfectly oversized stamp on is the humble bomber jacket— and of course, it doesn’t disappoint. Released in four colours (for now), the Astra shell jacket is the modern twist on a classic we didn’t even know we needed. And since the bomber is set to be huge news again for autumn/winter 2022 and beyond, we’re predicting a sellout soon enough.   Of course, it didn’t take long for fashion’s coolest people to jump on it, and we’ve already seen a handful of the most styli...

25 High-Street Trench Coats to Make You Look Rich and Unbothered

Turn up to any fashion event in April, and I can guarantee you at least 50% of us will be wearing a trench, so you know it comes well and truly fashion expert approved. It helps that they work thrown over dresses, jeans, skirts, tailoring and just about any outfit you can think of. Dressed up or down, for a wedding or weekend, they always make you look polished. And the best part? You don’t need to spend thousands on a designer style to get that look. Yes, a Burberry or Totême style is a fantastic investment—one you’ll likely wear forever, so the cost per wear makes it worth it. But with so many amazing classic (and trend-led) versions on the high street these days, you can easily spend a lot less on a seriously impressive style.  You Deserve to Make Money Even When you...

Every Polished Dresser Owns a Trench Coat— Here’s 25 High Street Styles We Love

There are some items in fashion that transcend all trends, eras and personal styles— a trench coat is one of them. Like a good breton, Gucci loafer or Chanel handbag, a classic trench remains one of those perennial wardrobe pieces that doesn’t age— one we reach for every year to elevate all our outfits. Purchase the perfect style and you’ll turn to it again and again. I personally wear my favourite trench year round, layering and de-layering as necessary. They truly shine in spring, though, when you’re desperate to wave goodbye to your wool coats for another year, but the transitional weather still calls for some protection from a cool breeze (or flurry of snow if this spring has anything to do with it).  You Deserve to Make Money Even When you are looking for Dates Online. ...

This Cult Coat Elevates Every Outfit, and It’s Just Come Back Into Stock

Since it’s clear you all love The Frankie Shop’s elevated basics as much as we do, we thought you might like to know that after selling out on the brand’s website earlier this year, their latest hero item— the oversized, masculine cut, utterly desirable John coat has just been restocked at Net-A-Porter for the season ahead. We’re talking about a beautifully tailored wool coat that looks like it came straight out of the late ‘80s, early ’90s (no bad thing) and comes in an array of timeless colours. Turns out it’s not just every editor on the Who What Wear team that’s fallen hard for it, either. We haven’t been able to scroll on Instagram lately without seeing the chicest women on our feeds styling it up as part of their transitional wardrobes and we kept spotting it repe...

French Girls All Love This Spring Jacket, So I Tried On as Many as I Could Find

I recently went on a weekend away through Paris and down to the South of France. Glam, I know— but, why am I telling you this? Well, when I wasn’t sipping rosé and taking in the sights, I was getting seriously inspired by the fashion. Of course, it’s a widely known fact that the French dress incredibly well, and so every time I visit I prepare myself to take mental notes. This time was more useful than ever, mainly because January on the Cote D’Azur is basically like spring in the UK (think sunny days and blue skies but still a notable chill in the air). It was perfect timing, then, to get some seriously good outfit ideas for the season ahead.  There were obviously some perfect denim looks, a sprinkling of bretons and some excellent wide-leg trouser pairi...

All Our Favourite Fashion Brands Have Jumped On This One Coat Trend

We’ve all been there: It’s 7 a.m. on a Monday morning and the winter chill hasn’t quite dissipated yet, which makes leaving your bed that little bit more difficult. All you want to do at this point is roll to your desk (whether it’s in your living room or an IRL office) cocooned in your duvet, slipper-clad and clutching a mug of tea. Sadly, this is never really going to be a socially acceptable way to attend a meeting, Zoom-based or otherwise, but I am happy to tell you that one of the biggest coat trends of the last year is not a million miles away from this dream scenario. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to me...

I’m a Coat Snob, and I’m Losing It Over H&M’s Expensive-Looking Styles

This obsession with great outerwear also means I’m seriously picky when shopping for it. Because I count on coats so much, I’m a big believer in investing in fewer really amazing styles you’ll reliably bring out year after year, which usually means I avoid the high street. But recently, I haven’t been able to stop thinking about H&M’s outerwear offering. I honestly don’t think I’ve ever come across a high-street edit that is so impressive across the board. There’s not just one hero H&M coat this year but many to choose from.  In particular, its wool and wool-blend styles seem to be hitting the mark and combine chicness with the timeless quality I’m looking for. There are a number of cosy styles if you’re wanting to invest in a coat to ke...

It’s Hard to Find Amazing Plus-Size Coats, but I Just Found So Many Great Ones

As winter rolled around, the fashion chat amongst my friends turned to how this winter would be the winter of the “Great Coat.” They were excited to wear all the fabulous coats they had seen and mentally added to their rental or shopping lists. Whereas I was left thinking, WHERE EXACTLY ARE THESE GOOD COATS?! I should probably tell you that I’m the only plus-size person in this friendship group, which explains a lot. All these dream coats are made by brands that don’t make clothes in my size. In fact, most of them stop short at about four sizes smaller than what I wear, so squeezing in, or hoping they were a bit oversized, was out of the question too. I took my frustration at these brands for not making my size and channeled it into my search for a coat that would fit me. So what makes a “...

Arket Has Just Updated Its Cult Puffer Coat for 2022, and It’s So Good

Arket’s puffer coats have become somewhat of a cult classic in fashion circles over the past few years. If you remember, we reported on just how good the brand’s Long Down Puffer Coat is towards the end of 2021 when Who What Wear UK Editor, Emma Spedding, chose it over all the rest when searching for the *perfect* style. But it’s not just us who’s obsessed, so many influencers and editors have been spotted in the high street store’s cosy down coats, and the item even made it into Lyst’s top 10 biggest selling items of the year all the way back in 2020. Since then this practical coat has only gotten more and more popular, proving its cost-per-wear worth and becoming fashion gold dust as the months get colder. These days, it’s sold out more often than it’s in stock. ...