Orangetheory Fitness

Steve Aoki has been named the new CMO of Orangetheory Fitness. No, not the company’s Chief Marketing Officer, though he certainly has expertise in that department. Rather, Aoki has achieved a title that’s uniquely his own: Chief Music Officer.  As the company’s new executive of musical assets, the veteran dance music producer’s first order of business is to soundtrack a series of new exercise routines called “All Out with Aoki.” Recommended Articles Aoki is known for his endless energy and a fundamental desire to explore the limits of his own humanity. He derives inspiration from shows like Man vs. Wild and has famously mastered the art of the five-minute nap. Needless to say, if you’re looking for that extra push, Aoki may just be the workout...