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In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys

Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...

YouTube Announces Lineup Set to Perform at the Africa Day Concert

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WhatsApp is Dropping Support for these Apple iPhone Devices

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Disney+ Finally Arrives in South Africa

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Is Live-Streaming Coming to Netflix?

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Elon Musk Says He Will Reverse Trump’s Ban on Twitter

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Former Kenyan Content Moderator Sues Facebook Over Alleged Poor Working Conditions

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Disney+ Reveals Full Content Line-up for South Africa Ahead of Launch

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WhatsApp Rolls Out Emoji Reactions

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Microsoft Edge is Getting a Free VPN – Everything We Know

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Telegram Introduces Option to Send Cryptocurrency

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Facebook to Shut Down Podcast Services on its Platform

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