Online Shopping in South Africa

Sourced from Innovation Village. All things considered, it’s no surprise that eCommerce has fundamentally changed over the past few months. The COVID-19 pandemic has encouraged consumers to switch to online shopping and contactless payment alternatives to abide with social distancing practices and lockdown regulations. Stats released by online payment gateway, PayFast show that Generation Z, aged 18 to 24, is paving the way for innovation in the eCommerce space, with Baby Boomers aged 55 to 64, not far behind. “The eCommerce boom was bound to happen, but COVID-19 definitely accelerated industry growth. We’ve seen adoption rates soar following on from the lockdown, this has occurred across age groups. Habits formed now are going to continue in the future,” says Jonathan Smit, MD and Founder...