As the COVID-19 pandemic catalyses the move to eCommerce, new technologies are attempting to bridge the gap between offline and online retail by offering rich and immersive experiences that replicate in-person shopping and redefine how people experience online shopping. In brick and mortar stores, consumers are able to try, touch, and fully experience products before purchasing them, something eCommerce has until now, failed to replicate. /* custom css */ .tdi_3_0f9.td-a-rec-img{ text-align: left; }.tdi_3_0f9.td-a-rec-img img{ margin: 0 auto 0 0; } But, immersive technologies like augmented reality (AR), 360° video, 3D content and virtual reality (VR) are proving to be the next frontier in eCommerce, providing shoppers with greater purchasing certainty, personalization, and control o...