Image sourced from Pexels. Consumer data is valuable, and nowadays, all businesses wish to get to know their clients as closely as possible. However, certain strategies can spook potential clients. For instance, predicting your clients’ preferences and future purchases might seem like the golden ticket to success. Sadly, it might not go as planned as customers will feel that your approach is intrusive and creepy. Thus, all marketing specialists now walk a thin line. Is a particular marketing campaign brilliant, or will it cause some unnecessary confusion? The good news is that if you get things right, digital privacy and care for consumers’ data could be a part of your brand. What is digital privacy? Most programs and applications require a login name and a password to create an account yo...
Image sourced from Intel. In this past year, the consumer experience came to the forefront. As we faced various stages of lockdowns, we turned to online banking, seeing our doctors remotely, running our businesses using technology and socialising through a screen. Digital interactions became a part of our lives – ever-present and normalised as we navigated changes swept in by this pandemic. As our digital interaction became seamless and permeated through every aspect of our lives, privacy continued to be top of mind. We carried out our lives predominantly online – making many of us more vulnerable to fraudsters. As we navigated living our lives digitally, data theft dominated 2020 as the most common attack in the Middle East and Africa. Across the region, data theft and leaks accounted for...