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Image sourced from Pixabay In today’s corporate world data is power, and for a business strategy to be worthwhile, it must be supported by substantial data. Moreover, without research, it will be difficult for organisations to identify areas of improvement. It is important for business owners to learn how to collect relevant data. In order to be usable, data must be accurate, complete, timely, and reliable – not just a random set of facts with no purpose. With the right context, data can help your organisation make informed, critical decisions. Why is Data Collection Necessary? For a variety of reasons, several types of data are collected and measured. For example, business owners can look into the purchasing histories of their customers to find out which products are popular among specifi...