Online Content Marketing

Most technology businesses are well aware that in order to survive and thrive in today’s ultra-competitive environment, a certain amount of their budget must be dedicated to advertising online.  The ideal scenario would be for an IT company to advertise on some of the top online technology news outlets so their message can be seen by millions of eyeballs every single day. This massive exposure would enable practically any brand to quickly gain recognition and traction.  Popular media outlets – like ITNewsAfrica.com, for example –  are prime candidates for online advertising, but the obvious factor that keeps most businesses from doing so is the perceived exorbitant expense. There are many content marketing benefits regardless of whether you are marketing to businesses (B2B) ...