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Will Black Friday Contribute Towards Economic Stimulation in South Africa?

Despite 2020 being a very tough year for almost everyone, there’s nothing to be gained from not recognising Black Friday and the festive season at large. This is according to Matthew Leighton, spokesperson for OneDayOnly, who says that now more than ever, the economy requires stimulation and regrowth – and Black Friday is the biggest opportunity the eCommerce industry has to contribute towards that economic stimulation. Is this the year more people turn to online shopping? “We’ve seen consistent growth in Black Friday numbers and we expect this to continue,” says Leighton. Between 2018 and 2019, the home-grown daily deals site saw the number of Black Friday shoppers double, dwarfing the numbers seen on a regular day. “Internationally, well-established eCommerce markets are still experienci...