One of the primary visual inspirations for Mura Masa‘s album demon time was none other than Sonic the Hedgehog. “There was an image of Sonic the Hedgehog that I had remembered seeing years ago and I was like, ‘That seems like a cool pose,’” says the songwriter and producer born Alex Crossan. “He’s got this circular look, his shoes are kind of bending around… it became a muse of mine.” The image was so influential for Crossan that he recreated it for demon time‘s album cover — but beyond the contorted, warped aesthetic, Crossan was drawn to the “joyfulness” he’s projecting, the frenetic ecstasy that Sonic embodies. With demon time (out Friday, September 16th), Crossan had a simple objective: create something fun. But “fun” is still a bit of a vague descriptor — for an electronic ...