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Microsoft Shuts Down Streaming Platform Mixer, Partners with Facebook Gaming
Sourced from Geekwire. Microsoft is closing its Mixer video game live-streaming service on 22 July 2020 with plans to move existing partners and streamers over to Facebook Gaming. Mixer, launched in 2016, will now no longer be operated by Microsoft as a service. The reason for this decision is that the company has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming itself. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” says Phil Spencer, Microsoft’s head of gaming, in an interview with The Verge. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in...
