nike
Nike Opens The LeBron James Innovation Center
HipHopWired Featured Video Source: Nike / NIke After Michael Jordan, LeBron James is the biggest name that Nike has on its roster so it only makes sense that the NBA legend gets his own building at Nike headquarters. Source: Nike / NIke Recently Nike opened their doors to the LeBron James Innovation Center which is dedicated to understanding the “unique needs and opportunities, contextualize challenges, and generate breakthroughs across the spectrum of play and movement in a variety of environments.” Housing a Nike Sports Research Lab on one of it’s floors, the NSRL boasts 84,000 square feet for sports research along with the world’s largest motion-capture installation (400 cameras), 97 force plates, and body-mapping equipment amongst many other things to help turn today’s athletes in...
The Hot Girl Coach Is Here: Megan Thee Stallion & Her Knees Star In Nike’s Latest “Play New” Campaign
HipHopWired Featured Video Source: Paras Griffin / Getty Megan The Stallion, aka the bag securer, is now one of Nike’s newest ambassadors. Thursday (Sept. 23) revealed she teamed with the Swoosh to release a new campaign spot that highlights the Houston native’s fitness journey while making the point that what she does on the stage and in the booth doesn’t make her any less of an athlete. In the 1 minute spot, she makes one hell of a case responding to those who doubt her, saying, “let’s see you run through 12-hour dance rehearsals. Train five days a week. Then perform in front of 50,000 people squatting 50% of the time.” We can’t argue with that. In an Instagram post sharing the new spot, she further hammered home her point, stating, “Dance is my sport. Rapping is my sport. Perf...
Bodega Reveals Their Own Milkcrates Amidst #MilkCrateChallenge Craze
HipHopWired Featured Video Source: @Bodega / Inastagram As painful as they’ve been to watch, the milkcrate challenge has produced gut-wrenching and face-scrunching comedy and because of that has taken social media by storm. Now it seems like the Boston-based brand and retailer Bodega has gotten some milkcrates of their own and it’s not only branded with their “Bodega” logo, but also the Nike emblem. Wait, Nike getting in on this?! Maybe that’s why they gave their offices worldwide the day off because they know this could go horribly bad. We’re not sure if Bodega’s going to be holding their own milkcrate challenge as a means of giving customers a chance to get a pair of sneakers, but best believe if the kicks in question are some Jordans or Yeezy’s, heads will be accepting the challenge jus...
Nike Announces New Sacai LDWaffle Colorways & Collaborations
HipHopWired Featured Video Source: Nike / NIke The Nike x Sacai collaborations have been some of the game’s hottest releases as of late and it looks like they have some dope new colorways and collaborations coming our way just in time for Fall. Recently Sacai revealed that they’d be partnering up with CLOT, fragment, and UNDERCOVER for some new colorways of their Nike LDWaffle silhouettes and gave everyone a sneak peak on their IG page. Yesterday they announced the new exciting news and let everyone know what to expect and when to expect it. “The first drop arrives August 24, and includes two colorways of a Nike x sacai x Fragment LDWaffle designed in flooded navy and flooded grey colorways, characteristic to the Fragment aesthetic. Two colorways of a Nike x sacai x CLOT LDWaffle and three...
‘We need Adidas back’, ‘Disappointed’ – Some Chelsea fans react to their 21/22 Away kit
Chelsea have unveiled their Nike away kit for the 2021/22 season earlier today. Chelsea yellow is back! Introducing our 21/22 @nikefootball away kit, with pinstripe hoops nodding to the past, brought into the present by a striking black colourway! 🟡⚫#ItsAChelseaThing pic.twitter.com/CiAZZeBTYZ — Chelsea FC (@ChelseaFC) July 29, 2021 The away shirt features a yellow colourway paired with black to give it a new and vibrant look. Yellow kits have been a part of Chelsea’s history and Nike have reintroduced them for the upcoming season. The yellow colourway is a throwback to the past kits but the pairing with black is a representation of Chelsea’s new era full of youthful energy. Chelsea midfielder Mason Mount believes that the young players at the club are raring to create speci...
Kyrie Irving Airs Out Nike, Says New Kyrie 8 Is Trash & He Had Nothing To Do With Them
HipHopWired Featured Video Source: Nike Basketball / NIke Ask some of his past teams or teammates, and they might say dealing with Kyrie Irving can be precarious. Nike is learning this first hand as the NBA superstar point guard aired out the brand over his alleged non-involvement in the design and marketing of his next signature sneaker. If Nike maintains its usual timeline, the new Nike Kyrie 8 would be released shortly before the new NBA season. An image of the new model recently leaked on Instagram (via @k11kicks), and the Brooklyn Nets point guard commented, and it was nothing nice. “I have nothing to do with the design or marketing of the upcoming Kyrie 8, IMO these are trash!,” wrote Irving. “I have absolutely nothing to do with them! Nike plans to release it without my okay regardl...
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UNKNWN Launches LeBron 8 “South Beach” Inspired Basketball Court In Miami [Photos]
HipHopWired Featured Video Source: UNKNWN One of the most anticipated sneaker releases is getting a royal rollout. UNKNWN has unveiled a Nike LeBron 8 “South Beach” 2021 inspired basketball court painted mural in Miami. Miami-based clothing brand and concept retailer UNKNWN just launched the Nike LeBron 8 “South Beach” 2021 with a curated in-store experience on Saturday, July 10th at UNKNWN Miami. The launch event at UNKNWN’s flagship store in the Wynwood neighborhood of Miami celebrated the Miami community and looked back at LeBron James’ back-to-back championship years. Adding to the high wattage experience of the celebrations around the release of LeBron James’ movie Space Jam: A New Legacy, Nike honored King James by transforming UNKNWN’s outdoor courtyard into a South Beach-inspired b...
Jordan Brand Dropping 2 New Collections For The Summer & Winter, Including Quai 54
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand The annual Quai 54 x Jordan collection is one of the year’s most sought after drop due to the colorful Air Jordan retro variants that make heads do a double-take. Source: Jordan Brand / Jordan Brand For this year’s drop, Nike will continue their tradition and include some remixed versions of the Air Jordan 1 Low, Air Jordan V, and the Air Jordan XXXV Low’s as well. Blessing the French basketball talent on the courts with some new African-inspired threads, the new collection will boast some cultural inspiration that’s definitely going to be appreciated by the Hip-Hop community. “This year, we created a ‘Quai 54’ graphic motif inspired by traditional West African fabric patterns,” says Thibaut de Longeville, co-founder of Quai 54...
HHW Gaming: Xbox Teams Up With Nike For ‘Space Jam: A New Legacy’ SNKRS Kit Featuring The Lebron 18 Low
HipHopWired Featured Video Source: Nike / Space Jam: A New Legacy x Xbox x Nike SNKRS Kit Another day, another dope collaboration featuring Space Jam: A New legacy, Xbox, and this time Nike. Beep, beep. In June, Xbox gave us our first look at Space Jam: A New Legacy The Game and three new custom controllers drawing inspiration from LeBron James’ remix of the beloved film that first starred Michael Jordan. Thursday (Jul.1), Xbox announced another collab with Nike that will feature another custom pair of James kicks, the LeBron 18 Low, and a controller that you will be able to get your hands on if you move quickly. Source: Nike / Space Jam: A New Legacy x Xbox x Nike SNKRS Kit The kit, which will be available via Nike’s SNKRS app ( we heard your groans) on July 17, features the kicks and con...
International L’s On Deck: Nike SNKRS Day Restock Will Be An EU Only Release
HipHopWired Featured Video Source: Nike / NIke Nike hates American sneakerheads, allegedly. Ok ok, we’re exaggerating and in our feelings right now, but Nike is definitely blessing Europeans to the point that sneakerheads on the stateside are screaming “WTF?!” Rumors have begun swirling that once again the Nike SNKRS app will be restocking all kinds of grails on Nike SNKRS Day this August 8th, and just like last year it will be an EU exclusive. Why? Just… why? Is it because of the bots? The resellers? Did Joe Hebert move across the pond to continue to bank off the SNKRS app?! Regardless of the reasoning behind the restock being an EU exclusive, all we know is that rumors have it that some heat will be available come August 8. Kicks such as the Travis Scott Air Jordan 6’s, A Ma Manier Air J...
Bandooloo Beware: Nike Trademarks The Air Jordan 1 Silhouette
HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz83 After more than three decades of being arguably the hottest silhouette in the sneaker game, the Air Jordan 1 design has officially been trademarked by Nike. Sneaker Law Firm has confirmed that Nike has federally trademarked the classic silhouette design which was the subject to much bootlegging and biting over the years such as ineverheardofyou’s middle-finger featured design to Fugazi’s six shooter-adorned “One In The Chamber” (they were pretty dope though). Under the new federal protection, anyone looking to bank off bootlegs or remixes of the Air Jordan 1 High, AJ1 Low, and AJ1 Low SE are subject to legal consequences. Wait, what about the Air Jordan 1 Mid? We know people don’t really care for them but damn. Recently N...
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Nike Debuts Their ‘Space Jam’ Collection, New LeBron 19 [Photos]
HipHopWired Featured Video Source: Nike / Nike The highly-anticipated release of Space Jam 2 is still a month away, but that isn’t keeping Nike and Converse from already getting heads hype for the attire inspired by the film which stars LeBron James. On Tuesday (June 9) Source: Nike / NIke Nike unveiled their upcoming Space Jam collection which consists of jerseys, shorts, jackets, and of course, sneakers. Remixing classics like the Air Force 1’s to feature Lola Bunny on the swoosh and having Marvin The Martian plastered on a pair of basketball shorts, this collection is definitely something that our inner child will be clamoring to own. We even got a sneak peak of the exclusive LeBron James 19 “Space Jam” silhouette which features a double-chambered Air Max unit in the heel and a newly sh...
