nike
Odell Beckham Jr. Sues Nike For $20 Million
HipHopWired Featured Video Source: Tom Hauck / Getty For the past few years Nike has been suing people left and right for banking off their products without their permission. But now it seems like the shoe is on the other foot as Odell Beckham Jr. has filed a lawsuit against the Swoosh brand for not paying him what he feels he’s owed. TMZ is reporting that the NFL superstar is suing Nike for $20 million as he’s accusing the Swoosh of purposely repressing his sneaker sales as it would’ve triggered a contract extension with the brand had they moved enough units. Apparently not only does Odell feel Nike slowed sales of his sneaker line, but it got shady when it came time to give him a new contract extension. Odell claims once his original Nike deal expired in 2017, he considered jumping ship ...
Nike Drops Kyrie Irving Like A Bad Habit
Written By Alvin aqua Blanco , Director of Content Posted 5 hours ago @aqua174 Alvin aqua Blanco is the Director of Content in the Men’s Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University of Virginia, with a B.A. in African American Studies and Psychology. His prior work has appeared in XXL, The Source, Vibe, The Village Voice, and other notable print and online publications. Other stops in his over 15-year journalism career include BET, MTV News, and AllHipHop.com. Alvin joined iOne in 2017 and continues to always make sure the culture—be it music, business, fashion, sports, sneakers, and everything in between—is thoroughly and accurately documente...
Nike Unveils Latest Doernbecher Collaboration For 2023
HipHopWired Featured Video Source: Nike / NIke It’s that time of the year that sneakerheads look forward to and no we’re not talking about the latest Air Jordan x Travis Scott drop that gets backdoored and botted to the point of no return. We’re referencing the annual Nike and Doernbecher collaboration in which Nike lets six patients from the Oregon Health and Sciences Doernbecher Children’s Hospital reimagine some of their most popular silhouettes on the market. Previous classics included the all-red Doernbecher Air Jordan 3, “Superman” Doernbecher Air Jordan 4, and Doernbecher Air Jordan 6. Yes, the Jordan remixes tend to stand out amongst the other silhouettes. Nike has revealed this year’s DB lineup which include some colorful remixes such as the Air Jordan 1 Low which was crafted by R...
Nike To Release Spider-Man Themed Air Jordan 1 In 2023
HipHopWired Featured Video Source: Sony / Sony Pictures Entertainment Peter Parker and one of the culture’s most beloved brands are teaming up once again. Nike is planning to release a Spider-Man themed Air Jordan 1 in 2023. As spotted on High Snobiety, the iconic silhouette will bear the distinctive marks of the famed superhero. With the massive success of Spider-Man: Into the Spider-Verse the Beaverton, Oregon based company is already prepping a special release to celebrate the sequel. Slated for a June 2023 release Spider-Man: Across the Spider-Verse Miles Morales / Spider-Man will go on an adventure across the multiverse with Spider-Woman and a new team of Spider-People who must face a powerful villain. Nike has confirmed they will curate a Miles Morales AJ1 in the character’s hon...
Nike Warns Customers They’ll Get Banned If Caught Using Nike’s App To Resell Sneakers, Allegedly
HipHopWired Featured Video Source: Nike / NIke After years of complaints and cries from the sneaker community, it looks like Nike is finally taking a stand against resellers and sneaker bots. According to Highsnobiety, Nike put out a statement informing everyone that they would be taking steps to keep customers from buying their products solely for the purpose of flipping them on the secondary market for profit. In the statement, Nike bluntly stated that if they come to the conclusion that any customer is purchasing sneakers simply to resell them that the company will not only “suspend the applications of any NIKE policy” but will also cancel orders, decline to issue refunds, close any account and even ban them from any NIKE store. That’s good and all, but how will Nike determine who’s a r...
Nike Signs Bronny James, Caitlin Clark, DJ Wagner & More To NIL Deals
HipHopWired Featured Video Source: Nike / NIke It shouldn’t have surprised anyone that Nike decided to sign LeBron James’ son, Bronny to their family, but he wasn’t the only signee to join the swoosh brand as Nike has added a few new faces along with the heir to King James’ throne. Nike has announced that along with Bronny James, Caitlin Clark, Haley Jones, DJ Wagner and JuJu Watkins have also been inked to deals with the conglomerate known as Nike as they feel they will be part of the next generation of superstars at their respective positions. Bronny James, a senior point guard from Los Angeles and the eldest son of LeBron James, is a standout player who’s charting his own path forward. Caitlin Clark, a junior point guard at the University of Iowa, is a consensus first-team All-American,...
Nike To Partner With JD Sports & Zalando To Create A Better Digital Marketplace
HipHopWired Featured Video Source: Nike / NIke Earlier this year there were rumors that Nike would be cutting off Foot Locker and Champs from carrying their products as they feel they no longer need the middle man. Now it seems like that may just be the case, eventually, as Nike is partnering with Foot Locker rival JD Sports in an effort to expand their digitally connected marketplace. According to Nike, this Fall the company will be collaborating with JD Sports and Zalando to cover more digital ground out in these internet streets as sneaker collecting and reselling continues to be a lucrative business. The move comes just one year after Nike partnered up with Dicks Sporting Goods for similar services. Through these new partnerships, Nike Members can link their membership accounts with th...
Nelly Says His Song Caused Air Force 1 Sneakers To Go Up In Price
HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz83 The Nike Air Force 1 didn’t become the culture’s favorite sneaker overnight. To hear Nelly tell it he is the reason for the shoe going up in price. As per Vibe Magazine the St. Louis, Missouri native was a recent guest on Complex’s popular show Sneaker Shopping. The former St. Lunatic joined host Joe La Puma at A Ma Maniere in Atlanta. The two discussed his friendship with Michael Jordan and his “Dancing With The Stars” special shoes. Naturally the iconic white on white sneakers came up and he made it clear that the global sportswear company definitely cashed in on his hit song “Air Force Ones”. Related Stories “Everybody that got Nike shoe deals need to be thanking us right now,” he rationalized. “We opened Nike’s e...
Nike Officially Unveils LeBron James’ LeBron XX Signature Sneaker
HipHopWired Featured Video Source: Nike / NIke It’s actually not that difficult to believe that LeBron James is now up to his 20th signature sneaker. On Tuesday, Sept. 20, Nike officially unveiled the LeBron XX. The 20 is significant since this also happens to be Bron’s 20th year rocking with the Swoosh. Being touted as his sneaker for “the next generation,” the shoe is King James’ lightest yet and is the first his signature kicks to arrive in a low-cut silhouette first. Related Stories Built to honor the future Hall of Famer’s career, it features all the technical bells and whistles you would expect. There is Zoom Air in the forefoot and the heel, along with a carbon fiber midfoot shank. Despite it being a low profile shoe, there is still an Air Zoom Turbo unit in the forefoot and a large...
Images Of eBay x Nike SB Dunk Low “Sandy Bodecker” Have Leaked & Umm…
HipHopWired Featured Video Source: @zsneakerheadz / Instagram The Nike SB Dunk has been the hottest sneaker out in these streets for the past few years. While we continue to get bombarded by new and sometimes unnecessary colorways, the latest eBay SB Dunk might be the most struggle of them all, respectfully. HypeBeast is reporting that pics of the upcoming SB Dunk have leaked and well… how ’bout them Yankees?! Aaron Judge, am I right?! Rumored to be stocking at a measly 8,000 pairs, the eBay x Nike SB Dunk Low “Sandy Bodecker” features the recognizable eBay colors of blue, yellow, green and red in patent leather over a white leather base which “resembles one of the three models in the series, which was given to the late and influential Sandy Bodecker in 2008 when he retired.” But that’s no...
Nike JDI Day Returns, Drake Hosts Nike Maxim Awards—Travis Scott & More Celebs Big Up Employees
Written By Alvin aqua Blanco , Director of Content Posted 3 hours ago @aqua174 Alvin aqua Blanco is the Director of Content in the Men’s Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University of Virginia, with a B.A. in African American Studies and Psychology. His prior work has appeared in XXL, The Source, Vibe, The Village Voice, and other notable print and online publications. Other stops in his over 15-year journalism career include BET, MTV News, and AllHipHop.com. Alvin joined iOne in 2017 and continues to always make sure the culture—be it music, business, fashion, sports, sneakers, and everything in between—is thoroughly and accurately documente...
Trailers Stocked With Unreleased Nikes & Air Jordans Pilfered In Memphis
HipHopWired Featured Video Source: NurPhoto / Getty For the past few months it’s become evident that the resale portion of the sneakergame has fallen off as countless Nikes and Air Jordan continue to sit on shelves. But that isn’t keeping thieves from pulling juxes in order to make a buck off free Jordans. Over the weekend a few trailers carrying massive amounts of Air Jordans and Nikes were reportedly “ransacked” in Memphis, Tennessee and thieves made off with a gang of Air Jordan sneakers that aren’t just hard to come by, but some that haven’t even released yet. And yes, they’re already reselling them online (SMFH). News of the lick recently hit the internet as pictures of the violated Nike trailers began circulating on social media along with the sneakers that have been put up for sale ...
