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Nike Unveils the GO FlyEase Sneaker With A Whole Hinge [Photos]
Source: Nike / NIke How the world puts on their footwear has been changed forever. We now get a better look at one of the most anticipated sneakers of the year. Source: Nike / NIke Last week Nike unveiled their new GO FlyEase release. The shoe is a true gamechanger as it allows you to wear it hands-free as it has a patent-pending bi-stable hinge and midsole tensioner. According to the formal press release the apparel giant came up with the idea via one of their biggest fans. In 2012, Matthew Walzer, a 16-year-old with Cerebral Palsy, contacted Nike stating that his dream was to attend college without having to ask anyone to tie his shoes. “At 16 years old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become totally self-s...
Nike’s New Cosmic Unity Basketball Sneaker Is On An Environmentally Friendly Wave
Source: Nike / NIke If Nike really wanted to they could continue to make bank off of Jordan retros, OG silhouette remixes and sneaker collaborations because Lord knows we can’t get enough of any of those. Source: Nike / NIke But the Swoosh brand thrives on keeping their creative juices flowing and with their newest Cosmic Unity silhouette they once again show why they’re the hottest brand out on the street (sorry adidas). The Cosmic Unity will be Nike’s first performance sneaker under their “Move to Zero” program which is Nike’s new initiative towards helping to tackle climate change via a zero waste and zero carbon initiative to help Nike minimize its environmental footprint on the world. Made with at least 25 percent recycled content by weight and featuring a full-length Zoom Air St...
Nike & Converse Slap Over 500 Websites & 600 Social Media Pages With Lawsuits For Bootleggin’ Their Sh*t
Source: U.S. Customs and Border Patrol / CBP Bootleggers beware, Nike and Converse are finally getting off the couch and taking legal action to ensure thou shall not bubble booties. Footwear News is reporting that Nike Inc. and Converse Inc. have filed a sweeping lawsuit against a whopping 589 websites and 676 social media accounts who they feel are selling counterfeit kicks and passing them off as official Nike and Converse merchandise. About. Damn. Time. The sneaker brands filed their lawsuit on Tuesday (January 12) in the United States District Court for the Southern District of New York in which they claimed that the defendants were infringing on their brands and trying to bank off counterfeit products bearing their well-known names and logos. “Each of defendants’ 589 infringing w...
How Liverpool are getting more out of Nike sponsorship deal despite £15m reduction
Ahead of the 2020/21 campaign, Liverpool signed off on a deal with sportswear giants Nike to sponsor their kits, taking over from previous sponsors New Balance. The Premier League champions were desperate to get the partnership with Nike sealed, even after being taken to court by New Balance. However, New Balance were offering the club £45 million per year in their deal, while Nike were offering only a £30m annual rate. New Balance were Liverpool’s previous partners Seems bizarre, right? Why would any club fight tooth and nail to secure a deal that offers £15m less per year? Well, there’s a little bit more to it than that. Firstly, Nike have also offered the Reds 20% of all income from licensed merchandise sales. This means that the sportswear company would have to sell £75m worth of merch...
Skepta & Nike To Drop New Nike Air Max Tailwind V SK Air 5
Source: Joseph Okpako / Getty Years after UK rapper Skepta collaborated with Nike on some butters Air Max 97‘s, the grime artist is once again in the lab with the Swoosh brand and pics have leaked of their next rumored silhouette remix. Their supposed next release will be a new take on the The Air Max Tailwind V SK Air 5 which will incorporate features from the Air Max Tailwind Plus with elements of the Tailwind 5 to create something brand new for the new year. According to the IG post detailing the new Nike/Skepta ‘SK Air,’ “The black web-like pattern at the front of the shoe has been taken from the Air Max Tailwind 5 Plus, and the back end of the shoe including the zig zag (highlighted in chrome) as well as the heel design itself, has been taken from the original Air Max Tailwind 5....
Hypebeast Alert: Supreme Unveils New Nike SB Dunk Low Sneaker Collaboration
Source: SUPREME / Supreme We are only a couple of days into the new year and we already have our first hyped shoe release. Two of your favorite brands are partnering once again for the culture. Source: SUPREME / Supreme As spotted on High Snobiety Supreme has announced a new drop with Nike. Coming our way is a SB Dunk Low. It features a Hyper Blue colorway throughout the classic silhouette. Gold stars live on the quarter panels which is a nod to their memorable Dunk High from the 2003 season. Additionally gold detailing complements the stars via the “NIKE” embroidered heel, “NIKE”-branded tongue tag, and “SUPREME” dubraes. In terms of materials we get a crocodile embossed leather for blue portion throughout the shoe. According to the story this is one of many Supreme and Nike col...
Certified Cozy Boy: The New Drake x Nike NOCTA Collection Is Here
Source: NIKE / NIke Just when you thought Drake was bowing out of 2020 quietly he makes sure to close out the year with a timely release. He has a new drop coming ultimately reminding us it is still checks over stripes. Source: NIKE / NIke As spotted on High Snobiety the Canadian pop star is giving his fans a reason to readdress their stocking stuffers with a new Nike x NOCTA collection. For those not in the know earlier this week Drizzy announced the launch of his new sub-label NOCTA (a nod to the artist’s nocturnal creative process). According to the press release this has been in the works for sometime. “This moment is full circle for me. I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anyt...
Jordan Brand, Nike & UCLA Reach Multi-Year Agreement
Source: Jordan Brand / NIke UCLA’s storied athletic program is rolling with the Jumpman and the Swoosh. Jordan Brand and Nike have entered into a multi-year agreement with UCLA to outfit all its athletes. Source: Jordan Brand / NIke In their 6-year agreement, the family of brands will supply the UCLA Bruins’ official athletic footwear, apparel and equipment, commencing on July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond in a statement. “Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships.” ...
Travis Scott’s PS5 Unboxing Livestream Featured a Surprise James Blake Performance: Watch
On Thursday night, Travis Scott livestreamed a PlayStation5 unboxing event to celebrate the video game console’s highly anticipated release. The virtual affair included a surprise performance from James Blake and a tribute to Pop Smoke. More than just a McDonald’s rep, Scott announced late last month that he’d been appointed… Please click the link below to read the full article. Travis Scott’s PS5 Unboxing Livestream Featured a Surprise James Blake Performance: Watch Lake Schatz You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give user...
Peep Pics Of Kyrie Irving’s New Nike Kyrie 7 Signature Sneaker
Source: Nike / NIke Though the Brooklyn Net’s newest superstar point guard, Kyrie Irving, didn’t return to the bubble to play out the remainder of the COVID-19 NBA season, Nike is still lacing his signature line with the kind of heat that you’d find in Miami. Source: Nike / NIke Yesterday Nike unveiled their upcoming Kyrie 7 which features some dope composite mesh upper for comfort and flexibility and a “data-informed traction” grip on the bottom sole for the ballers who like to cut through the court like Uncle Drew during the playoffs. The designers took into account Kyrie’s playing style when developing his latest silhouette and best believe anyone who hoops in these will appreciate the thought process. In the Kyrie 7, computational design processes turn real-time game data into a 360-de...
Biggest Football Club Sponsorships in 2020
The global appeal of football makes it a hugely lucrative proposition for brands who are eager to showcase their goods and services. Financial services, sportswear, gambling, airlines and automotive are amongst a plethora of sectors that have some form of financial link-up with the sport. This has allowed clubs such as Real Madrid and Manchester United to become truly global brands that generate huge revenues on an annual basis. Read on as we look at some of the biggest clubs in the world and the money-spinning sponsorship agreements they currently benefit from. Real Madrid According to Forbes, La Liga giants Real Madrid are currently ranked as the most valuable football club in the world. Their total revenue for 2018/19 was more than £665 million, with over 40 percent of that figure gener...
Biggest Football Boot Sponsorships
Modern football is a hugely lucrative business, with the top players able to earn staggering amounts of money during their careers. With regards to overall earnings, Lionel Messi and Cristiano Ronaldo continue to be the highest-paid football stars in the world. The pair have dominated the sport for more than a decade now and are extremely well rewarded for their on-field efforts. A significant proportion of their income comes from endorsements, with big brands eager to associate themselves with two of the greatest players of all-time. Read on as we take a look at how their biggest sponsorships compare with other money-spinning deals in the sport. Neymar – Paris Saint-Germain & Brazil Neymar is currently third on the list of highest-earning footballers behind Messi and Ronaldo, but he i...
