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Pandora Is Shutting Down Next Big Sound

The post characterizes the platform’s closure as “the final step of a multi-year transition,” adding that the Next Big Sound team “is excited to focus on improving and expanding” Pandora’s Artist Marketing Platform (AMP), which provides artists with streaming data around their music on the service. The AMP tools have been a focus for Next Big Sound since shortly after Pandora’s acquisition of the company in 2015. Moving forward, AMP will continue sharing Pandora streaming data with Next Big Sound partners including Billboard, MRC Data and Chartmetric. Next Big Sound adds it is working to ensure that the integration process “is as seamless as possible for all of our users and partners,” noting that full track-level reporting is already available in Pandora’s AMP dashboard. That said, ...