Timbaland is on a constant mission to democratize music creation. With an Energizer Bunny-like motor and a dogged entrepreneurial bug, the fabled music producer is as disruptive to the industry as a heavy metal concert is to a local bed-and-breakfast. He gamified music mixing by developing Beaterator. He’s changing the way people “feel” music with SubPac. He grew Verzuz from an unheralded DJ battle to a global powerhouse webcast series. But despite these subversive accomplishments, his latest venture could be his most impactful. Timbaland is currently gearing up for the launch of Beatclub, a premier music marketplace that gives independent producers access to samples and loops created by the music industry’s most prolific beatmakers. Mike Will Ma...
Prominent audio technology companies iZotope and Native Instruments have joined forces once again—this time, for good. The past has seen iZotope introduce Native Kontrol Standard into its Ozone 9 mastering plugin. That collaborative effort, among many others, sent Native Instruments CEO Constantin Koehncke and iZotope CEO Mark Ethier down the rabbit hole of ideas for future team-ups. However, the duo quickly realized that something much larger than a one-off collaboration was afoot. It became clear that a permanent partnership was inevitable. Now, iZotope and Native Instruments have banded together to form a super-sized music and audio creation group. So what does that partnership mean? No concrete details have been given out just yet, but iZotope...
A new macOS Big Sur update is usually great news for Apple users, but those who also use Native Instruments‘ Traktor Kontrol S4 Mk3 DJ controller might want to take caution before nabbing the latest update. Native Instruments has warned of the potentially harmful effects of the update in regards to the company’s S4 Mk3 controller, which could be subjected to irreversible damage. The S4—and other devices built for Intel processing structures—don’t exactly mesh with Apple’s shift to their own in-house Silicon-based processing. “Using a Traktor Kontrol S4 Mk3 on macOS 11 (Big Sur) can cause malfunction and potentially damage your controller,” the company warned in a statement on its support pages. “We are working together with Apple...
Those who crushed an entire turkey dinner last night can attest that the next-day Thanksgiving hangover is very real. As we veg out on our couches with Harry Potter marathons playing on screens and tryptophan flowing through our veins, it’s difficult not to whip out the phone and do a little online shopping for Black Friday deals. There’s no shortage of Black Friday deals in the EDM world this year. As the COVID-19 pandemic rages on, there’s no better time to learn a new skill, so those who want to take up DJing or music production should take advantage of the deals from the gear and tech side of the industry. Monster discounts are available on equipment from leading DJ manufacturer Pioneer DJ, products from renowned audio design company AIAIAI, and plugins...
The departure follows the former CEO’s comments that 2020 was on course to be the best fiscal year in the company’s history. Two members of the C-suite at global music software and hardware developer Native Instruments are stepping down. CEO and co-founder Daniel Haver and Chief Innovation Office and President Mate Galic have announced that they are resigning from their roles in October 2020. Haver and Galic have been at the helm of Native Instruments for over 20 years, with the former co-founding the company in 1997 and the latter joining in 1999. They oversaw the development and proliferation of the company’s immensely popular music production tools, including Traktor, Reaktor, and Kontakt, among many others. Haver expounded the decision to resign in a LinkedIn pos...
Following allegations of systemic racism within the organization, music hardware and software developer Native Instruments has publicly responded. The accusations, which initially appeared on LinkedIn, spawned a deluge of calls for the company to take action from many music industry professionals and artists. After Native Instruments released a statement in which the company aligned with the fight for racial justice, Jessy Halison, who was employed as a QA Engineer at the company’s Berlin office from 2015 to 2018, took to LinkedIn to denounce it. “We stand in solidarity with everyone fighting against racism and social injustice in our society,” stated Native Instruments in its post. “We are listening, learning and looking into how we can best help to ...