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Hennessy Continues Partnership With NBA, Launches New Lines Campaign With Nas & Natasha Cloud

Source: Hennessy / Hennessy The NBA kicked off its 2020-21 season Tuesday (Dec. 22) and Hennessy is back on board as the official spirit of the league. The leading cognac maker leaned on the charismatic voice of Nasir “Nas” Jones and WNBA star Natasha Cloud to roll out its “New Lines” campaign. Nas, fresh off a Grammy nomination for his King’s Disease project with Hit-Boy, lends his distinctive voice and sincere poetics in a similar fashion to last year’s Lines campaign, remarking on the many ways to create within and outside the lines. Cloud, who won the 2019 WNBA championship as a guard with the Washington Mystics, has become known for her work off the court and has emerged as a leader on the social justice and public health fronts. Tonight’s marquee games are the Brooklyn Nets with star...