Music Technology
Tech and Entertainment Insights from Music Mogul Troy Carter, YouTube’s Nick Selz, and Entrepreneur Benji Rogers: Watch
Consequence has partnered with CREATV University to help provide insight on how to succeed in the world of music and media. Today, we’re taking a look at the future as we dive back into the topic of Tech and Entertainment. How exactly will ever-advancing technology impact the future of entertainment? These two topics are symbiotic — with so many new innovations in tech happening every day, it’s hard to predict how these shifts will change our lives and the content we love. In a time where the tech and entertainment industries couldn’t be bigger, it’s always good to ask the question: What happens next? For this week’s set of CREATV University videos, we’re sharing four clips from leading tech and entertainment insiders and executives to help provide insights on the future of the field. You’...
An Introductory Guide to NFTs in the Music Industry
Last week, rock band Kings of Leon became the first band to release an album as an NFT, expanding the possibilities for crypto and blockchain technology in the music industry. If that first sentence already lost you, you’ve come to the right place. NFTs are undoubtedly the buzziest new topic in music and for good reason. In February 2021 alone, NFTs earned nearly 22 million dollars in the music industry, according to data collected by Water & Music, but it’s much like explaining the Internet to someone in the ’90s who has never seen it before. NFTs are highly conceptual and unprecedented, but it makes sense once you get used to the idea. Consider this article your true introductory guide to NFTs in the music business, wherein, we will break down the most important characteristics of th...
SoundCloud Is Now Offering Algorithmic Audio Mastering for $5 a Song
SoundCloud has partnered with Dolby to offer algorithmic audio mastering. “Mastering on Soundcloud” provides a variety of “mastering profiles,” and seeks to bridge the gap between amateurs and professional-quality masters for a fraction of the price. When done by a skilled human, the final master can cost anywhere between $50 and $200 a song. On SoundCloud, that service is available for $4.99. If it works — and that’s not guaranteed — it could do what Instagram filters did to photography, and radically reshape the market. Of course, many “groundbreaking” products are ultimately worse versions of what’s currently available, and that may be the case here. But SoundCloud and Dolby are big players, and what they say they can do is tantalizingly cheap. In a new blog post, SoundCloud revealed th...
