Music Health
UMG Partners With Music Wellness App Vera to Help People With Dementia
Universal Music Group has been named the exclusive launch partner for Vera, a mobile application created by music wellness and technology company Music Health. Vera is an AI-driven music app designed specifically for people suffering with dementia. The technology used in the Vera application “allows Vera to curate the perfect song at the right time for every individual listener.” According to UMG, the venture took Music Health three years of rigorous research and development. The research included more than 20,000 hours of observation and analysis to effectively conclude that Vera had a positive impact on the quality of life of people with BPSD, or the Behavioural and Psychological Symptoms of Dementia. “We’ve built Vera to know and find the music that mea...
