MultiChoice Ethiopia
Multichoice Adds New Local Channels in Ethiopia
Image sourced from The Vanguard Nigeria MultiChoice has added Abol TV – a 24-hour premium 100% Ethiopian general entertainment channel – to its list of locally-focused channels. Abol TV joins DStv’s stable of Ethiopian programming including the Ethiopian Premier League, Amharic language channels such as Zee Alem, Nick Jnr Amharic, and local free-to-air channels. In developing the programming for Abol TV the channel director paid careful attention to Ethiopian culture, audience preferences and of course language. The content team worked with local Ethiopian producers and offered creative and financial support, partnering with them to produce world-class content that celebrates with the cultural nuances of the country and its people. MCG says that it supports the development of a continent-w...
MultiChoice to Deepen Investment in Ethiopia
MultiChoice has announced its intentions to “significantly increase its investment in Ethiopia which is recognised as having huge growth potential with its large population (second only to Nigeria)”. MultiChoice has operated in the country since 1992, and the company is looking to significantly expand its reach, investment in people and infrastructure, and its support of Ethiopian content and content creators. This includes investing heavily in local content as part of the Group’s hyper-local content strategy. “Our commitment to Ethiopia can be seen throughout our tenure. Unlike many other businesses, we remained in the country since we launched our local operation nearly 30 years ago. We have built a truly Ethiopian business which has delivered solid results for us over the years. The str...
