Multichoice Adds New Local Channels in Ethiopi

Image sourced from The Vanguard Nigeria MultiChoice has added Abol TV – a 24-hour premium 100% Ethiopian general entertainment channel – to its list of locally-focused channels. Abol TV joins DStv’s stable of Ethiopian programming including the Ethiopian Premier League, Amharic language channels such as Zee Alem, Nick Jnr Amharic, and local free-to-air channels. In developing the programming for Abol TV the channel director paid careful attention to Ethiopian culture, audience preferences and of course language. The content team worked with local Ethiopian producers and offered creative and financial support, partnering with them to produce world-class content that celebrates with the cultural nuances of the country and its people. MCG says that it supports the development of a continent-w...