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Shoprite to Launch an MVNO to Rival Pick n Pay

Shoprite CEO, Pieter Engelbrecht says that the retailer plans to launch its own mobile virtual network operator (MVNO). Speaking at Shoprite’s Group results, Engelbrecht says “Very soon we will launch our own virtual network to enhance our customer data even further”. This MVNO is expected to rival Pick n Pay’s newly launched service that uses MTN’s mobile network infrastructure to offer customers prepaid, SIM-based access to services including airtime, data, and SMS. “Mobile technology is core to South Africans’ way of life and an essential part of the monthly grocery shop. Our country has a very high mobile phone penetration, but data costs have been a barrier. We believe expanding our services to enter the mobile market will benefit millions of our customers,” says Richard van Rens...