MTN Named ‘Most Valuable African Brand’

MTN Group has been named the ‘Most Valuable African Brand’ by Brand Finance Africa. The ranking ascribes a brand value of $3,3 billion to MTN. Brand value is said to be the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Finance said that “over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.” The survey assessed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values on 1 January 2020. It categorised the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth”. This was due to the increasingly important role that mobile operators have played in keeping peop...