Latin music consumption in the United States continued its outsized growth trajectory, with a 21.1% increase in total album consumption in 2021 — more than any other core music genre and behind only comedy — according to MRC Data’s newly released year-end report. All told, total album consumption of Latin music — which comprises traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA) — stood at 48.2 million, up from 39.8 million in 2020. It’s a robust showing that once again makes Latin the fifth most-consumed music genre in the U.S. behind country (72.2 million), pop (116.5 million), rock (178.7 million) and of course the behemoth that is R&B/hip-hop, which led with 247.5 million units earned in 2021. In terms of on-demand song streams, Latin’s sho...
The annual MRC Data year-end report, which highlights the trends in music that shaped 2020, has arrived. Despite a year that saw most of the population confined to the premises of their own homes, music provided a valuable escape for many. That notion is perhaps best elucidated by the dance music scene. Lady Gaga brought fans to their feet with her EDM-focused album Chromatica, which quickly surged up the charts. With hits such as the Ariana Grande-assisted “Rain On Me” and contributions from a myriad of elite electronic producers, including Skrillex, Madeon, and Tchami, the album was the top selling Dance/Electronic LP of the year according to the report. On the singles front, “Rain On Me” was eclipsed only by the sensational, TikTok-driven single &...