After a spike in COVID-19 cases during the ongoing coronavirus pandemic, California Governor Gavin Newsom has ordered all movie theaters in the state to close immediately … again, reports Variety. The government mandate follows Newsom’s previous announcement that movie theaters in almost 20 counties, including Los Angeles County, would be closed for three weeks. After seeing the latest data, he decided to double down and closing all movie theaters across the state. Those numbers reveal that, over the past two weeks, California’s hospitalizations have risen by 28% and ICU admissions have increased by 20%. “This virus is not going away anytime soon,” explained Newsom during a news conference on Monday. “I hope all of us recognize that if we are still connected to some notion that somehow whe...
Movie theaters vs churches (photos by Felix Mooneeram and Karl Fredrickson/Unsplash) Satire is dead and reality continues to dance atop its grave. Movie theaters, where folks can check out the latest Adam Sandler film, are now equating their value in society to that of churches, sacred spiritual spaces where people gather to worship. The unusual comparison is being made as reopening guidelines are allowing for churches, but not theaters to resume operations. As of July 6th, AMC, Regal, Cinemark, and other theater giants are suing the state of New Jersey for not being able to open for business due to COVID-19 restrictions. According to the legal complaint led by the National Association of Theatre Owners of New Jersey, their continued closure while churches and malls are allowed to operate ...
While Hollywood is adamant on getting theaters re-opened, Americans don’t exactly share that sentiment. According to a new poll conducted by The Hollywood Reporter, only a third of Americans say they’d go see a movie in 2020. The publication, in conjunction with global data intelligence company Morning Consult, surveyed 2,200 people from June 26th to June 29th. Ultimately, their findings reveal a country that’s much too hesitant on returning to theaters. As the report indicates, 65% of Americans are “very unlikely” to return to theaters immediately with 35% writing off the experience altogether in 2020. In fact, 19% wouldn’t change their minds even if masks are required. However, half of those Americans say they would return within the first few months of 2021. And not surprisingly, t...
Update – June 19th: AMC has reversed course and will require movie-goers to wear face masks. Bankruptcy be damned: Like Cinemark and Regal Cinemas earlier this week, AMC Theatres has now announced that they, too, will begin reopening their theaters across America beginning in July. Face mask, anyone? According to The Hollywood Reporter, the world’s largest theater chain will open 450 of its US locations on July 15th followed by the remaining 150 on July 24th, all in anticipation of Disney’s Mulan and Warner Bros.’ Tenet. “After a painful almost four-month hiatus due to the coronavirus, we are delighted to announce that movies are coming back to the big screen at AMC. Our next 100 years of making smiles happen officially begin at approximately 450 theaters across the Uni...
AMC Theatres has reversed a previous policy decision and will now require customer to wear masks in their cinemas upon reopening. (We may have some suggestions for that.) In plans revealed on Thursday, AMC announced it would open 450 of its US locations on July 15th, with the remaining 150 following on July 24th. While there were a number of precautions addressed to help reduce the spread of coronavirus — reducing capacities to 30%, increasing sanitation procedures, and limiting concessions — masks were only made a requirement for “theatre associates.” Speaking with Variety about the reopening rollout, AMC CEO Adam Aron said the company felt “it might be counterproductive if we forced mask wearing on those people who believe strongly that it is no necessary.” He added that he expected “the...