Mountain Dew
Another Bag Secured: LeBron James Finalizes PepsiCo Deal, Will Be The Face of New Moutain Dew Energy Drink
HipHopWired Featured Video Source: Thearon W. Henderson / Getty LeBron James is not just shutting up and dribbling anytime soon. The future Hall-of-Famer has secured another bag. King James officially finalized a multi-year endorsement deal with PepsiCo ending his 17-year-long partnership with Coca-Cola. News of James ditching Coca-Cola for Pepsi first hit the news cycle back in January, but no details were revealed at the time until now. Coca-Cola also confirmed its relationship with James is over in a statement saying, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with Lebron and his team, we mutually agreed to part ways....
