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Carl Cox Has Launched His Own Motorsport Racing Team

After releasing his first-ever live album last year, Carl Cox is now fueling another passion: racing. The techno music legend has launched his own motorsport racing team, which will compete in this year’s Extreme E championship, an off-road racing series. He joins an Extreme E lineup that includes teams run by a number of iconic motorsport names, like McLaren and Lewis Hamilton (X44 Vida Carbon Racing). Cox, who founded his Carl Cox Motorsport brand in 2013, is a longtime racing enthusiast and competitive drag racer. However, the Extreme E championship marks his first venture into electric racing. “I’m here to make a difference. To have the opportunity to be part of something so dynamic on four wheels is a dream come true,” Cox said in a press release share...

Motorcycle expert turns passion project into sports analytics platform on blockchain

Skill sets gained from working on trading strategies, technology, data science and a personal passion for motorcycle racing made Scott Robinson launch a sports analytics platform. With a bit of blockchain added to the mix, the founder of Apex146 found new ways to proceed in the sports analytics business. Starting as a passion project, Robinson made an internship program offered to a professor at the University of California Santa Barbara. With the help of students, he developed a framework that looks at athlete performance in Grand Prix motorcycle racing. Using techniques he acquired working in capital markets and commodity trading at firms McKinsey & Company and Oliver Wyman, Robinson created sports performance analytics that can be applied to motorcycle racing. Scott Robinson, Founde...

The Bloody Beetroots Produces Soundtrack for Motorbike Simulation Game

Pioneering electro house artist The Bloody Beetroots is taking his signature sound off the beaten path and onto a dirt one, producing the soundtrack for a new motorbike simulation game. In partnership with RaceWard Studio, RiMS Racing is being touted as the first motorcycling simulation title that combines gaming with real engineering and bike mechanics. According to a press release issued to announce Beetroots’ score, the game allows players to ride a variety of badass bikes and optimize their performance by swapping out parts and analyzing data in real-time. Those include the world’s eight most powerful European and Japanese motorbikes: Ducati Panigale V4 R, MV Agusta F4 RC, Aprilia RSV4, BMW M 1000 RR, Suzuki GSX-R1000R, Honda CBR1000RR, Kawasaki Ninja ZX-10RR,...