Morgan Buksbaum

Universal Music Group for Brands (UMGB) has launched an advanced media and data platform designed to more easily connect brands with exclusive UMG artist content, the company announced Wednesday (June 22). Called the UMusic Media Network, the platform will give brands access to UMG’s inventory of music video content spanning all leading social platforms as well as UMG data and insights, allowing them to hyper-target audiences at scale. Content offered through the network will include official music videos, songs and lyrics videos, artist vlogs and lifestyle content from UMG-owned platforms including Rebel Labs, Mercury Studios and Polygram Entertainment. The network will also offer branded content and partnership opportunities across all of UMG’s labels and artists. UMGB claims to boast te...