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Monster Energy files NFT and metaverse trademark applications

According to recent filings with the United States Patent and Trademark Office (USPTO), Monster Energy has four pending trademark applications related to the nonfungible tokens (NFTs) and metaverse realms.  The first trademark application consists of downloadable virtual goods comprised of, but not limited to, beverages, food, supplements, sports, gaming, music, and apparel. According to the filing, such downloadable multimedia assets will be “authenticated by NFTs.” Also included in the application are computer programs facilitating blockchain data interactions.  The second filing consists of retail store and online retail store services authenticated by NFTs, as well as an “online marketplace for buyers and sellers of virtual goods.” Similarly, the third...

Subtronics Announces Nationwide Drive-In and Pod Tour [Exclusive]

Subtronics has announced that he will be embarking on the nationwide Monster Energy Outbreak Tour next month. Fans all over the United States will have a chance to see the Cyclops Recordings founder take the stage during the expansive tour, which comprises 19 shows in 11 different cities. Considering many states do not yet allow full-capacity in-person shows due to health concerns surrounding the ongoing COVID-19 pandemic, each leg of the tour will consist of drive-in or socially-distanced pod events. At the time of this article’s publication, the supporting acts have not yet been revealed. Subtronics will be headlining 19 shows in 11 cities for the 2021 Monster Energy Outbreak Tour, following in the footsteps of tour alumni Post Malone, Kendrick Lamar, and Macklemore, amon...

Monster Energy Up & Up Festival Announces New Competition, Performances by Kaskade, Subtronics, More [Exclusive]

Monster Energy Up & Up Festival has announced the launch of its highly anticipated first college music festival of 2021. Over 50 colleges and universities will compete in the Spring Madness Festival Competition, and eight will win momentous performances from some of the biggest names in EDM. Subtronics, Oliver Heldens, Kaskade, and Tchami have been tapped to deliver one-of-a-kind performances at each winning school, alongside hand-picked student talent in their very own Spring Madness festival. Tickets to each private and compliant festival will be free, but only available to the winning universities. Winners will be determined by which colleges garner the most RSVPs for the Spring Madness Festival. Yappa will be the official voting partner for the contest, which will be held...

First-Ever Nationwide College Virtual Festival to Feature NGHTMRE, San Holo, Ekali, Ghastly, and More

Monster Energy‘s Up & Up Festival is pushing its chips into the virtual concert pot after announcing the launch of “Welcome Back,” the first-ever nationwide college virtual festival. Citing the impact of COVID-19 amid the ongoing coronavirus pandemic, the organizers of Up & Up—the nation’s largest college touring music festival—have decided to go virtual, taking to the digital stage from October 9th to 11th. “Welcome Back” will feature performances by some of EDM’s most popular artists, including NGHTMRE, San Holo, Ghastly, Ekali, and more. “When the longer term reality set in of how the live restrictions would affect college campus life, it was important for us to identify a creative, compliant solution to give st...