According to mobile marketing provider CM.com, today many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – one that is defined by digital transformation. The numbers illustrate this evolution. According to Statista, 97% of respondents to a digital transformation survey stated that the pandemic sped up digital transformation processes in their respective organisations. Global spending on digital transformation is projected to reach $1.78 trillion in 2022. But in what ways will this transformation manifest? The answer lies in technological trends ...