Mobile Advertising

Advertising is big business. Ever since the first banner ad way back in 1994, we’ve been consuming this digital content on almost every major platform we use, seeing countless images and videos throughout the average workday. It’s also worth noting that digital advertising spend is on the up constantly, too. The global Mobile Advertising market size is projected to reach $5.13 billion by 2026, growing from $4.16 billion over 2020 – working out at a CAGR of an astonishing 21.6% over the next five years. The U.S. mobile advertising market alone is expected to grow by a fifth, reaching approximately $70 billion in spending – an overwhelming 75% of all digital advertising spend. It’s the same in Europe – in 2021, £16.21 billion was spent in the UK. In a couple of years, calculations have estim...