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Mitch Glazier

Twitch Users Are Getting Takedown Notices En Masse for the First Time: Here’s Why

A flurry of copyright takedown notices hit Twitch users last week, causing a storm on social media. Here’s what’s really going on and what to watch for next. Over the last week, users on gaming-focused livestream platform Twitch received a sudden flurry of takedown notices for clips of old videos using unlicensed background music. The more than 2,500 notices — which the RIAA filed on behalf of rights holders for recordings including Ariana Grande’s “7 Rings” and DNCE’s “Cake By The Ocean” — caused a storm on social media, with users complaining on Twitter they felt blindsided by the requests, some for clips dating as far back as 2017. Contrary to some users’ claims, Twitch’s Music Guidelines — which explicitly prohibit users from incorporating music into their streams wit...