MiDIA Research
With 100 Million U.S. Subscribers, Streaming Services Declare: ‘We Are Fully Part of This Industry’
The topline stats in the new “Streaming Forward” report from trade group the Digital Media Association (DiMA) are reason enough to sit up and notice. By the end of 2019, there were 99 million active streaming subscribers — procured from 87.5 million paid users — in the U.S. alone. And over the previous two years, paid subs jumped 74.6% and revenue rose 57.7%, fueling optimism for a long-suffering industry and turning streaming services, labels and publishers into hot investments. It’s no wonder Spotify’s stock is soaring and Warner Music Group had a successful IPO in the pandemic’s early days. Streaming has made music hot again. But the 43-page report, conducted by MiDIA Research for DiMA, begs the question on why they would fund such a market research study. ...
