Michael Burrows

One of the most significant byproducts of the streaming era has been the increasing number of ways that artists can make money outside the traditional record label system. But there’s often less attention paid to the actual ramifications of artists choosing to go that route — and the roles that distributors, managers, digital marketers and others play in filling that gap while using the data offered by digital service providers to help an artist succeed in whichever way they choose. That was the topic of the panel “Navigating New Strategies: How A&R, Artist Marketing & Distribution Come Together in the Age of Streaming” at the Music Biz 2022 conference on Monday (May 9). Moderated by Label Logic co-founder, digital strategy Jay Gilbert, the panelists — Rareform co-founder Hallie An...