Metaverse
Why real estate investors are going crazy over virtual lands?
The value proposition of virtual land works similarly to the real world. High-value properties are often near shops and activities, in which people will pay higher rent to live by. Of course, the value of virtual land only increases if areas develop and people get involved in the metaverse. This prospect is why there are many skeptics of such an investment. The millions of dollars worth of investments into virtual land is all a risk, but it’s not an unfounded one. After all, celebrities and stars are buying virtual land for all sorts of reasons. Some celebrities, like Snoop Dogg, are buying land to get ahead of the trend or because they think it’s fun. Others, such as the Winklevoss Twins, invest in land for educational purposes — to build exhibits t...
Snow Crash’s Metaverse was filled with ads in 1992, and the real one will be too
Neal Stevenson’s Snow Crash, a techno-dystopian science-fiction novel that has become a legend among Silicon Valley tech bros, predicted the rise of a future Metaverse all the way back in 1992. Despite Stephenson saying that he was “just making sh*t up”, the eerily accurate predictions and worldbuilding of Snow Crash have been long-revered by tech entrepreneurs and futurists including Jeff Bezos and Mark Zuckerberg. Now, Stephenson’s striking fictional depictions of a Metaverse oversaturated with the neon glow of commercial advertising rings truer than ever as Web3 designers and marketers gear up to begin advertising in the Metaverse(s) of today. On Feb. 23, mixed-reality NFT platform Realm announced a partnership with decentralized advertising exchange Alkimi. Realm stated it intend...
Monster Energy files NFT and metaverse trademark applications
According to recent filings with the United States Patent and Trademark Office (USPTO), Monster Energy has four pending trademark applications related to the nonfungible tokens (NFTs) and metaverse realms. The first trademark application consists of downloadable virtual goods comprised of, but not limited to, beverages, food, supplements, sports, gaming, music, and apparel. According to the filing, such downloadable multimedia assets will be “authenticated by NFTs.” Also included in the application are computer programs facilitating blockchain data interactions. The second filing consists of retail store and online retail store services authenticated by NFTs, as well as an “online marketplace for buyers and sellers of virtual goods.” Similarly, the third...
Manchester City to build Etihad Stadium in the Metaverse
Premier League champions Manchester City and their new partner Sony have begun building a virtual replica of the Etihad Stadium which will be the team’s central hub in the Metaverse. Etihad Stadium is the home of Manchester City, England’s top soccer team at the moment. The team announced on Feb. 18 that it had signed a three-year agreement with Sony, which will provide virtual reality experts to use image analysis and skeletal-tracking technology from subsidiary Hawk-Eye. Manchester City is developing the metaverse’s first football stadium#Crypto #Metaverse #Blockchain #Football #ManchesterCity #CryptoNews #CloutNews https://t.co/nhpUmYixkO — Clout News (@CloutNewsMedia) February 21, 2022 Manchester City hopes fans will enjoy all the benefits of having a virtual stadium. Although Co...
More playing and less earning will make better Metaverse games
If you’re not keen on joining Mark Zuckerberg in the Metaverse, I have bad news for you: You’re already there. You don’t need a virtual reality headset to enter a virtual world. Humans have been representing reality since our distant ancestors first painted on cave walls. If TV, radio, books or newspapers have ever given you access to events that you did not physically attend, you have experienced a kind of metaverse already. Sport and games are another reality that we often partake in virtually — in the stands or behind a screen — when not on the field. So, it’s no coincidence then that, thus far, games dominate what most people understand as the Metaverse, or more widely, Web3. Our innate love of play, our understanding that fulfilling games depend on rules and structures and our w...
NFTs and DeFi are revolutionizing real estate investing and homeownership — Here’s how
NFTs continue to make an impact on multiple sectors, and this mainstreaming is opening up new opportunities and revealing new trends for blockchain technology. Recently, the real estate sector has shown interest in blockchain technology because it opens up the potential for fractionalized ownership, cryptocurrency-backed mortgages and other unique ownership, financing and payment models. Here’s a look at a few real estate-oriented blockchain projects that are to integrate decentralized finance, cryptocurrency payments and nonfungible tokens (NFT) to the sector. Propy Propy is the largest real estate-focused protocol in the cryptocurrency market, and it’s focused on automating home buying and making the closing process faster and more secure. After becoming the first company to launch...
Crypto Biz: JPMorgan enters the Metaverse, Marshall Islands legalizes DAOs, Feb. 10–16
Last week’s Crypto Biz newsletter explained how Wall Street is essentially marketing Bitcoin (BTC) for us after Wells Fargo said digital assets could “soon hit a hyper-inflection point” in terms of adoption. This week, JPMorgan Chase issued its own bullish outlook when it labeled the Metaverse a $1 trillion a year opportunity. In addition to JPMorgan, the New York Stock Exchange (NYSE) this week sent out a strong signal that nonfungible tokens (NFTs) and the Metaverse are part of its long-term plans. On the regulatory front, the Republic of the Marshall Islands took a bold step in becoming a leader in the blockchain arena. The latest Crypto Biz newsletter explores these stories in greater depth. For a full breakdown of the top business stories in crypto, register for the full newslet...
DJ-Themed DJenerates NFT Collection Partners With Moonwalk to Deliver Premium Dance Music Experiences
Dance music’s famous faces have been immortalized through the immutable power of blockchain technology. DJenerates, an NFT collection supported by many of dance music’s biggest names including Benny Benassi, Carl Cox, Maceo Plex, and Paul Oakenfold, is turning the likenesses of superstar DJs into NFTs. The collection of 10,000 avatars additionally incorporates algorithmically driven concatenations of hundreds of unique potential traits to develop a host of unique, nightlife-inspired characters. Following the collection’s season one release, which completely sold out in just four days, DJenerates is taking major steps to build community and utility around their tokens, starting with a partnership with Moonwalk. Moonwalk provides the digital infrastructure for NFT crea...
NYSE files a trademark application for trading NFTs
The New York Stock Exchange, or NYSE, has filed a trademark application with the United States Patent and Trademark Office, or USPTO, on Feb 10 to register the name “NYSE” for several blockchains and crypto related products and services. The goods specified include virtual reality and augmented reality software, nonfungible tokens, or NFTs, and online marketplaces. According to the application, the financial exchange would be able to provide “downloadable virtual goods” for NFTs and digital collectibles, as well as “authentication of data in the field on NFTs using blockchain technology.” This is not the NYSE’s first foray into NFTs or the Metaverse. In April 2021, six NYSE NFTs were minted to commemorate the first trades for Spotify, Snowflake, Unity, DoorDash,...
New Music Industry Content Moderation Service Helps Take Down Unlicensed Metaverse NFTs
The music industry’s prominent rights-holders are rapidly taking action to protect their assets in the world of Web3. In the wake of an explosive NFT scandal involving the sale of unlicensed musical content, Digital Content Protection, an anti-piracy group, has launched a service to help ensure the rights-holders are protected from copyright abuse in the metaverse. Web 3.0 technology, including NFTs, has the ability to revolutionize the creator economy. However, in its current form, the field remains an unregulated Wild West. As Torrent Freak notes, Digital Content Protection is currently working alongside major labels Sony, Universal, and Warner in order to facilitate takedowns of unlicensed digital content. “DCP uses a pool of experienced professional...
Experience-to-earn is the gateway for NFT mainstream adoption
An experience-to-earn (E2E) nonfungible token (NFT) ecosystem rewards people on-chain for doing everyday activities, bringing new forms of value creation to everyone. This was previously reserved for invested gamers in play-to-earn (P2E) worlds. While P2E has experienced a record-breaking year ($4.5 billion in-game NFT sales, according to the recent DappRadar report), most blockchain games still rely on some level of skill such as battling, breeding or collecting strategy that attracts gamers with the downtime, temerity and sometimes some starting funds to invest — prerequisites that can put off any non-gamer from entering NFTs to earn. In contrast, experience-to-earn aims to reward more achievable investment people put in themselves, others and the good into the world, expanding the poten...
YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat
YouTube is looking at NFT integrations to provide new methods for creators to engage with fans and develop additional revenue streams. The news comes just a few weeks after YouTube CEO Susan Wojcicki hinted that the platform can use Web3 “as a source of inspiration” for growth and possibly adopt NFTs on the website. In a Feb. 10 blog post, YouTube’s Chief Product Officer Neal Mohan outlined a long list of new products, tools and features that the firm intends to roll out in 2022, with Web3 tech, blockchain, NFTs and the Metaverse all getting mentioned. Mohan stated that YouTube is actively seeking out new ways to provide additional support and options for its two million partnered creators after receiving feedback from the community. After referencing that creators often struggle wit...
