merlin
Twitch Reaches Deal With Merlin for Independent Labels
Live streaming platform Twitch has entered into an agreement with digital music licensing service Merlin to create revenue-earning opportunities for independent artists. Merlin represents more than 20,000 labels and hundreds of thousands of artists from every country in the world, who can now interact with fans, generate earnings and build community on Twitch. Similar to the recent agreements formed between Twitch and Universal Music and Warner Music’s recorded music divisions, the Merlin partnership is not a licensing deal. “We’re thrilled to collaborate with Twitch for this groundbreaking deal,” said Merlin CEO Jeremy Sirota in a release. “We’ve been engaged in conversations with Twitch since the day I started at Merlin, and I’m pleased that our team found a path for Merlin members and t...
Executive Turntable: Merlin Conjures New Board; WMUK Label Vet Promoted to SVP, Commercial
Merlin announced its newly-elected board, which includes representatives from 12 countries across Africa, Asia, Europe, Latin America, North America and Oceania. The Merlin board includes equal representation from the organization’s three regional blocs: North America, Europe and All Other Countries, according to a press release. Nine of this year’s board members were elected or appointed for their first term, while 11 members are returning for another term. Newly elected to the 2022 board are: Pascal Bittard, owner of IDOL (France); Tom Deakin, head, EMEA at AudioSalad (U.K.); Sandra Ortega, director, global partnerships at Altafonte (Mexico); Louis Posen, president & executive director at Hopeless Records (U.S.); Jason Taylor, director, sales & label relations at Redeye (U.S.); a...
