Mercer + Prince

Over the last three years, A$AP Rocky, the multi-hyphenate artist known for projects spanning music, art, fashion, has been quietly working on his latest venture: Mercer + Prince, a Canadian whisky developed in partnership with Global Brand Equities and E. & J. Gallo. The spirit, named for Rocky’s favorite cross streets in his native New York City, has a flavor profile with hints of vanilla, caramel, and baked apple. Explore Explore A$AP Rocky See latest videos, charts and news See latest videos, charts and news “I’m so excited and grateful to finally introduce Mercer + Prince to the world,” founder Rocky said in a statement. “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and re...