You can roll your eyes and call “BS” on NFTs all you want, but their potential for musicians is undeniable. And no matter how many of those in the dark write them off as foolish without nary a Google search, independent artists will gladly continue to reap the rewards. Such is the case with MELVV, a popular electronic music producer and DJ who has performed at many of the nation’s most coveted music festivals, like Coachella, Electric Forest, and Lollapalooza. He, like many other artists, recently discovered a latent love of NFTs after a snakebitten lifecycle with a major record label. MELVV recently opened up about his experiences in a candid blog post on Mirror.xyz, a decentralized publishing platform. Due to sustained creative differences with his former label and the ...
Milwaukee-based electronic young gun MELVV has teamed up with EDM.com for a special livestream DJ set, which is now live via Twitch. You can tune into the show, which Melvv is kicking off with an unreleased Charli XCX remix, below. With his unique ability to blend future pop and house music, MELVV is one of the electronic scene’s most promising artists. In addition to releasing a number of scintillating original tracks, like the Atlantic Records singles “Babe” and “Anything Else,” he has also emerged as a highly coveted remixer. Most recently, he was commissioned by Wafia for a bouncy official remix of her single Big Beat Records single “Hurts,” which was produced in collaboration with the super-tandem of Louis Th...