Mattel
Live-action View-Master film in development from Mattel Films and Sony
Perhaps hoping to have the next Barbie on their hands, Mattel and Sony have reunited for a new toy feature. Live-Action View-Master Film in Development from Mattel Films and Sony Mary Siroky
An American Girl doll movie is in development, naturally
Mattel and Paramount are teaming up for a Barbie-style adaptation of their beloved historical characters. An American Girl Doll Movie Is In Development, Naturally Abby Jones
Barbie Launches Music Producer Doll to Empower Next Generation of Female Artists
Iconic toymaker Mattel has announced the Barbie Music Producer doll to empower the next generation of female artists. Women make up less than 3% of music producers in the industry, and Mattel aims to change that with this new line of Barbie dolls, developed in partnership with famed singer-songwriter Ester Dean and Girls Make Beats. The endeavor is part of the Barbie Dream Gap Project, an effort to encourage girls to unlock their full potential. Each Barbie is styled with a graphic tee, trendy jeans, and a shiny crop jacket. They also come with a sound mixing board, computer, and headphone accessories. “As part of our ongoing Dream Gap Project, Barbie is dedicated to leveling the playing field for girls in careers where women are underrepresented, like music producer,” said Lisa...
Vin Diesel to Star in Live-Action Rock ‘Em Sock ‘Em Robots Movie
<span class="localtime" data-ltformat="F j, Y | g:ia" data-lttime="2021-04-19T18:43:19+00:00“>April 19, 2021 | 2:43pm ET Three bruising stars will share the silver screen for the first time, as Vin Diesel joins a cast that already includes [checks notes] Red Rocker and Blue Bomber. As Deadline reports, Diesel will be co-producing a live-action Rock ‘Em Sock ‘Em Robots movie based on the once-popular tabletop boxing game. Launched in 1966, Rock ‘Em Sock ‘Em Robots had a simple premise which could be summed up as ‘robot smash.’ Players helmed either Red Rocker or Blue Rocker and mashed buttons until either one robot’s head popped off or an angry sibling hurled the board across the room. The controls were wonky, the end of matches unsat...
Wishbone to Bark Up More Literary Tales in New Movie
What’s the story Wishbone? You’d have to ask filmmaker Peter Farrelly. According to The Hollywood Reporter, the Oscar winner has signed on to produce a feature film based on the popular ’90s PBS series for Universal and Mattel films. Roy Parker, who was featured on the 2019 Black List, will write the script, which will undoubtedly revolve around a cute Jack Russell terrier chewing on a classic literary tale. As of press time, there’s no director attached. “Our deep library of iconic franchises continues to offer cinematic storytelling opportunities,” said executive producer Robbie Brenner. “We’re thrilled to be working with Peter Farrelly, Roy Parker, and Universal to take the beloved dog classic into a new direction with a modern reimagination of the franchise.” Wishbone was originally a ...
