marketing

Union Bank to provide potable water to six geo-political zones in Nigeria

File Photo Union Bank of Nigeria (UBN) said on Friday that it would provide potable water to the six geo-political zones in the country as part of its support and Corporate Social Responsibility to Nigerians. Mrs Ogochukwu Ekezie-Ekaidem, Head, Strategic Corporate Communications and Marketing, UBN, made the disclosure at a Virtual Media briefing organised for Financial Correspondents in Lagos. According to her, citizenship is a key pillar of how we want to build up our brand and support Nigerians. “What we want to do for our employee volunteer year this year is with the token our employees will donate and the small donations which the bank will bring. “We want to give the gift of potable water to the six geo-political zones in the country. “We will be working with a non-governmental organi...

How to Adapt your Marketing Strategy for the COVID Era

Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight – people confined to their homes, anxious about the future and their financial security. “The most important question you should be asking is: ‘How best can I connect with my customers during a crisis?’” says Gavin Knox-Grant, marketing guru and director of Karbon Media. “It’s not only during the pandemic that business will be different,” says Knox-Grant, “the way in which we all conduct business will be forever changed.” /* custom css */ .tdi_3_556.td-a-rec-img{ text-align: left; }.t...