Marketing Strategies
Former APC spokesperson empowers Kwara youths with entrepreneurship skills
Malam Lanre Issa-Onilu, former National Publicity Secretary of All Progressives Congress (APC) has facilitated a training for youths in Kwara on various entrepreneurial skills. Declaring the training open in Ilorin on Saturday, Issa-Onilu appealed to the beneficiaries to concentrate with a view to become their own bosses and train others in their respective fields. Represented by Mr Tajudeen Onilu, the sponsors said that aside the 26 youths currently undergoing training, additional 60 beneficiaries will commence their own training by next week. According to him, at the end of the induction training, beneficiaries will have their business plan written, they will be interviewed and awarded certificates, after which they will be awarded fundings to improve their businesses. He said that the f...
How to Adapt your Marketing Strategy for the COVID Era
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight – people confined to their homes, anxious about the future and their financial security. “The most important question you should be asking is: ‘How best can I connect with my customers during a crisis?’” says Gavin Knox-Grant, marketing guru and director of Karbon Media. “It’s not only during the pandemic that business will be different,” says Knox-Grant, “the way in which we all conduct business will be forever changed.” /* custom css */ .tdi_3_556.td-a-rec-img{ text-align: left; }.t...
